I wasn’t ready for it – are you? I may not be the smartest or most talented person at the table but I earn my keep with an Energizer Bunny, get ‘r done attitude, regardless the cost. Long before a smart phone tethered me, I happily gave my work extra time, extra energy, extra everything. […]
The meaning of true love and other lessons from the summit For more than a year, we planned our 10-day Scottish vacation of touring and hiking through the highlands. Our hike up the iconic Ben Nevis began as a quiet suggestion, what if? Hobby hikers at best, we sauntered around the idea, slowly warming to […]
A tale of a social media refugee hungry for connection… I joined Twitter in early 2007. As HungryGirl. I must have been on a diet or feeling deprived in some way when I chose that name. Seriously. Within a few months of intrepid tweeting, I dropped the handle, worried it wasn’t professional enough, a little […]
When I first jumped onto Twitter in 2007, I expected an experience similar to the bulletin boards and forums I used when I was an editor for ePregnancy. They were my sources for the answers, quotes and trends I needed to develop excellent content. As 2008 turned into the year that almost crashed our economy, every resource became precious …
Success is not a zero-sum game and generosity can be a direct route to success for you and those around you. To test out this theory, I put a call out for one best tip for someone beginning their entrepreneur journey …
When I launched SocialNorth in 2010, I’d earned my street cred in SEO and social media during my time at Natura. In the past 3 years, I’ve served as a social media strategist, SEO strategist, community manager, blogger, PR representative and am now ready to deep dive into a brand I love …
The Twitter buzz buster There are a few things you shouldn’t do after cracking open a cold one. Calling your ex would be number one but tweeting ranks a close second. Actually the more I think about it, calling your ex might be a safer bet than tweeting while under the influence… You might think […]
Keeping the message on target and timely is one of the biggest challenges I hear from community managers. How do you keep the content flowing in a way that makes sense to the community? Take a note from this former journalist’s toolbox and build yourself an editorial calendar …
Work smarter, not harder and other not-so-impossible tips for entrepreneurs Like most people, January is an opportunity to revisit my goals and fine tune my work processes – a check-in and chance to do a better job in the coming year. But doing a better job doesn’t mean working harder – I work as hard […]
For many social media professionals, ending client relationships is simply part of the business. If you work at the strategy level, once that’s defined and staff is given their marching orders, it’s time to move on …
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