During the Holiday Swap Challenge, my daughter (Grace) and I took weekly turns using the phone. As a blogger and social media user herself, I wanted to see if she’d exercise different features. Turns out that although my daughter connects to those around her differently (and incessantly) …
My goals for my year as president revolved around connection. Celebrating our 15th anniversary this year, we needed a refreshed approach to connecting to each other, our sponsors and supporters. And we needed those connections to be face to face and digital – strong, sustainable pipelines across all channels.
Ever notice that life really is like a highway? Especially when you have teenagers and they want to learn how to drive? It’s all about the speed, there’s very little time to react and your nerves are shot before you get out of the driveway…
Are social media conversations important for search? The new anthem of CEO’s has been officially named “What’s the ROI of Social Media, Baby?” For some “social media strategists” the very thought of measuring social media efforts sends nerves-a-twitching before the chorus begins. After all, how can you measure a relationship? Can you truly put a […]
Women leading women In 2012, I’ll accept the presidency of WithIt – Women in the Home and Furnishings Industries – an international organization dedicated to supporting and nurturing leadership in women. This past October I attended the High Point Furniture Market to meet some of our sponsors and thank them for their continued support of […]
A new way to transform customers into fans Today, consumers can know as much about your products as your sales staff before they step foot inside your store. Business survival depends on creative and inexpensive initiatives that allow you to leapfrog past the competition and grab the spotlight. Do you know how to break through […]
Last week I met and interviewed the host of CityTV’s CityLine daytime show, Tracy Moore. The former journalist and news anchor spoke at a Toronto conference for women bloggers – She’s Connected – and agreed to answer a few questions about Twitter.
Most people agree the social Internet has transformed our culture – but not everyone sees it as positive. Jeff Pulver’s State of Now Conferences around the world are all about the power of positivity online and how every single update can be a movement toward a better world.
After the catastrophic economic crash of 2009, the government stepped in to help car companies rebuild themselves. But while many manufacturers watched their businesses die and their employees left jobless and many homeless, Waterloo Region (in Ontario, Canada) created a network to support struggling manufacturers and help them remain competitive in the new global landscape – the Manufacturing Innovation Network (MIN).
When I joined Natura as their Communications Director in 2009, social media was still a pie in the sky idea for the furniture industry. Companies (and people like me) that engaged were seen as foolish or visionaries – sometimes both …
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