Now would be a good time to audit your content marketing strategy When it’s done correctly, content marketing is a powerful tool. When it’s done incorrectly, it’s an expensive hobby. An effective business blog allows you to tap into audiences that you may not be able to reach through traditional marketing channels, as well as […]
Curiosity titillated by what SEO can do for your bottom line? Start by checking your inhibitions at the door and checking into a new way of doing business online.
Amp up your content marketing strategy with hyper-focused blog posts, curated, user-generated or co-created content If you’re blogging on your business website, you understand the strength and value of inbound content marketing. But a content hub – a powerful content strategy – takes everything you know about driving traffic to your website and shifts it […]
Or why your shitty first drafts should never be published – and how you can clean them up In 1994, Anne Lamott’s Bird by Bird changed the way many writers looked at their first drafts. If we thought we were alone in our crappy never-to-be-seen first drafts, she cured us of that fantasy. She told […]
Which ad platform will deliver the best results for your business? When social media was in its fledgling days – a growing force but still young and wild – getting found online was more about ingenuity than marketing. Social media experts popped out of nowhere, experts only by their ability entice followers on their chosen […]
Simple styling fixes to make your blog content more readable and sharable You’ve spent hours crafting what you think is the perfect blog post for your business. It’s well written, speaks directly to your customer and offers clear, honest advice. You take a deep breath, hit publish and then… Nothing. No one likes it on […]
And why you should pay writers rather than working on a barter system If you have a blog on your business website, it can be a challenge to create and publish a steady stream of useful, effective content that drives your closer to your business goals. In the early 2000’s, working with guest bloggers to […]
Companies that have embraced content marketing have been awarded a strong, loud voice. It’s allowed them to reach directly into the hearts of their consumers, long before the buying process begins. I’ve had some clients see more than a 300% growth in website traffic in less than 3 months …
And why nailing this lynchpin of content marketing is so important There’s no denying that blogging is integral to the success of a smart content marketing strategy. Without a blog, search engine optimization (SEO) will be a challenge and you’ll struggle to find engaging, conversational content for your social media channels. As well, your site […]
For me, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (commonly known as content marketing) is within reach. If only we’re willing to believe that using a smart keyword strategy …
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