And how to serve up what your customer needs when they need it As digital marketers, we’re able to touch consumers throughout their entire buying journey, which opens up a world of opportunities – and potential missteps. If content marketing is a vital ingredient in your marketing mix, let’s look at your customers as if […]
I work with a wide variety of companies, some that begin their social media journey with me from ground zero and some that have dabbled (and floundered). All are looking for the advice and guidance that will lead them toward success. As a social media professional …
Curiosity titillated by what SEO can do for your bottom line? Start by checking your inhibitions at the door and checking into a new way of doing business online.
Establishing credibility with consumers by leveraging the power of online word of mouth When’s the last time you tried a new hairdresser or hired a contractor to do work for your home based on a friend’s recommendation? What about that new restaurant just around the corner? There’s always cars in the parking lot, which means […]
Search-optimized content marketing assets that stay fresher longer In a lot of ways, digital marketing is like playing poker. As a small business owner, constantly honing your skills will help you level the playing field against bigger companies with bigger ad budgets. But luck and skill go hand in hand. If you’re lucky enough to […]
When copying content online crosses the line Whoever said that copying was the sincerest form of flattery lacked imagination. Seriously. There’s a big difference between being inspired by a good idea and taking a good idea and calling it your own. When it comes to the world of blogging, copying content is plagiarism – plain […]
Actionable strategies to ensure a consistent brand message on social media What is a brand? Simply put, it’s the unique features you choose to define your business that differentiate you from your competitors. It’s your business name and logo and maybe a tagline – but so much more too – especially in the new world […]
Finding hope in the surprising, most obvious of places… We pulled up to the gate entrance at the airport in Toronto and I took a deep breath, willing my heart to slow itself, behave already. It’s not like I’ve never flown by myself before, traveled alone for long periods of time. But COVID changed our […]
For me, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (commonly known as content marketing) is within reach. If only we’re willing to believe that using a smart keyword strategy …
Social media gives brands and consumers an opportunity to separate yourself from your competitors with your own style and personality. What draws us to other people can also draw us to companies, allowing us to connect emotionally rather than with just our credit cards …
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