5 simple ways images can improve customer experience on your business blog At it’s core, marketing is simply storytelling. And just as a compelling story has a hook, strong marketing draws you in and gives you lots of reasons to stick around and learn more. As digital marketers, we have more tools to help us […]
And how to serve up what your customer needs when they need it As digital marketers, we’re able to touch consumers throughout their entire buying journey, which opens up a world of opportunities – and potential missteps. If content marketing is a vital ingredient in your marketing mix, let’s look at your customers as if […]
Now would be a good time to audit your content marketing strategy When it’s done correctly, content marketing is a powerful tool. When it’s done incorrectly, it’s an expensive hobby. An effective business blog allows you to tap into audiences that you may not be able to reach through traditional marketing channels, as well as […]
Curiosity titillated by what SEO can do for your bottom line? Start by checking your inhibitions at the door and checking into a new way of doing business online.
Amp up your content marketing strategy with hyper-focused blog posts, curated, user-generated or co-created content If you’re blogging on your business website, you understand the strength and value of inbound content marketing. But a content hub – a powerful content strategy – takes everything you know about driving traffic to your website and shifts it […]
Or, more importantly, moving beyond the “hope & pray” strategy For small businesses, digital marketing can be a confusing venture. Should you invest your marketing budget on a fancy website upgrade or a social media campaign? What about SEO or how to get (and use) social proof? If you’ve been operating on the “hope and […]
Simple styling fixes to make your blog content more readable and sharable You’ve spent hours crafting what you think is the perfect blog post for your business. It’s well written, speaks directly to your customer and offers clear, honest advice. You take a deep breath, hit publish and then… Nothing. No one likes it on […]
Or how to turn your copywriting into gold When I was a senior editor of a national pregnancy magazine, I knew within the first 10 words of a pitch whether the piece was a good fit – or at least whether I should read the rest of the pitch. You might think that’s harsh, but […]
And why you should pay writers rather than working on a barter system If you have a blog on your business website, it can be a challenge to create and publish a steady stream of useful, effective content that drives your closer to your business goals. In the early 2000’s, working with guest bloggers to […]
If you’re new to content creation online, these are the skills you’ll need to succeed in the online world Long before I became a digital brand marketer, I’d written for a wide range of newspapers and magazines, national and regional, even serving as senior editor for a national pregnancy magazine for a time. During an […]
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