Facebook and your Medical Practice
Putting a doctor, dentist or any other medical professional on Facebook is tricky. Brands often face customer service questions, which can be challenging, but not nearly as challenging as medical issues.
Tag Archives: Twitter
Twitter – The Pay-It-Forward-Network
Please welcome John Lusher, social media strategist, to SocialNorth.com. I’ve known John for more than 2 years through social media and the effort he invests in promoting others amazes me …
Scott Stratten – A Case Study in Relationship Marketing
In an industry filled with so-called experts it can be difficult to separate the wheat from the chaff. With so many people offering advice (much of it contradictory) how do you know who to turn to for the real deal.
Kenneth Cole’s Inappropriate Tweet
Kenneth Cole unleashed a fury when he posted an inappropriate comment about Egypt on Twitter. But how can we learn from his social media stupidity?
I’m Confused ~ Is Content King or Social Media?
How’s that Facebook thing working for you? In 2007, convincing the C-level 2007 that social media was a workable strategy took more fast talking than sneaking in late after curfew. It was almost impossible to measure and it took time. A lot of time …
5 Tips to Land a Social Media Job
There’s no denying social media humanizes brands and your online community can ramp up a company’s forward-facing image quickly. Arrive at your interview armed with print-outs of conversations on your blog, Facebook or Twitter …
5 Ways to Measure Your Social Oomph or Make Friends?
I’m often asked how I measure social media for business, which is a fair question. But it’s one I often answer with, “how did you measure the reach of that billboard you paid someone to put up at the local hockey arena?”
Climbing the Social Media Mountain
I’ve decided to make the Sound of Music’s “Climb Every Mountain” SocialNorth’s theme song for 2011. Not that long ago, people shook their heads when we talked about Facebook (Twitter was beyond comprehension and blogging was something exhibitionists and wanna-be writers did) …
Social Media and Your Company
Are you using Facebook for your business? What about LinkedIn, Twitter, Foursquare or YouTube? 2010 was the year brands joined social media sites en mass. Some strategized and dove into the conversation with a strategic plan to create buzz and conversation. Others just jumped in …
Social Media & Your Intern
Letting your intern manage your social media strategy is stupid – and dangerous. Learn how an intern can add to your social networking and teach you the medium …
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