Everyone’s telling you that you should be on Facebook, Twitter, FourSquare … the list is growing. But understanding how those tools can help your business can feel like a stratospheric leap if all you’re seeing is public navel-gazing.
When I was a kid and wanted to do something my parents considered stupid, I was asked, “If all your friends jumped off a cliff, would you jump off one too?” Social networking can feel like jumping off a cliff – are we doing it just because all our friends are doing it?
When you’re ready to make a major purchase, like a new washing machine for example, where do you start your search? If you’re like me, you start by complaining to your co-workers or your friends – who will be happy to tell you what they have in their basements and why they love it or hate it.
Social media marketing can grow community, build brand awareness and drive sales – but a solid social networking strategy is a must-have first step. Learn more at SocialNorth.com…
The story behind the stories GoGirlfriend was born out of a desire to connect and share with women searching for travel information online. By furnishing honest reviews and personal stories, it incorporated user generated content and early social media adapters before the site even launched. Coupled with expert tips and slice of life features, GoGirlfriend […]
SocialNorth ~ News & Hype When your business is buzz-building, the more people you can get into the conversation, the better. Julia and Dana like to get folks talking – especially to publications that understand the power of the social media connection. Look who’s talking about us now! GoGirlfriend Canadian women among the most prolific travelers […]
Communities need nurturing, not managing. In this case study, online communities are supported by bloggers who tested products and then shared their experiences with the world. With more than 50 bloggers in its community, the word of mouth spread like a grassfire.
With a clear understanding that the best marketing messages are entertainment launching a Facebook campaign should be about fun first. Supporting it with advertising is second.
In late 2009, a retailer from Winnipeg approached this manufacturer about sending pillows to soldiers serving in Afghanistan in honor of a former employee who had recently died while serving there. He wanted to send 7,500 pillows (and a postcard with each one) to Canadian soldiers …
This manufacturer hosts busy communities on Facebook, Twitter and LinkedIN using social media best practices and proven SEO. Learn how this company optimizes social networking…
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