On February 24, Google did a little housecleaning in the produce aisle. In an effort to do a better job serving up what people actually want, they released a new algorithm (affectionately called “Panda” by in-house developers). The effects were immediate …
Putting a doctor, dentist or any other medical professional on Facebook is tricky. Brands often face customer service questions, which can be challenging, but not nearly as challenging as medical issues.
As we reach past the recession and out of a landscape littered with foreclosures, layoffs and lawsuits, innovation has become the DNA for survival. Those who fail to innovate, die. It’s time to embrace “The Now Revolution” with Jay Baer and Amber Naslund as your tour guides …
Please welcome John Lusher, social media strategist, to SocialNorth.com. I’ve known John for more than 2 years through social media and the effort he invests in promoting others amazes me …
Yesterday I received a request from “Diet Butler” to be my friend on Facebook. I immediately checked my profile pic – had it gained a few pounds overnight? Then I looked closer at the request – another business masquerading as a person. Sorry, Diet Butler, but I don’t friend businesses on Facebook.
The economic downturn of 2009 may be in our rear view mirror, but the furniture industry is still nursing its wounds. This past week I spoke at Las Vegas Market to furniture retailers eager to learn how to engage on social media. Thanks to Dave Perry and Furniture Today, I was able to see the bedding industry with a little more clarity.
There’s no denying social media humanizes brands and your online community can ramp up a company’s forward-facing image quickly. Arrive at your interview armed with print-outs of conversations on your blog, Facebook or Twitter …
I’m often asked how I measure social media for business, which is a fair question. But it’s one I often answer with, “how did you measure the reach of that billboard you paid someone to put up at the local hockey arena?”
I’ve decided to make the Sound of Music’s “Climb Every Mountain” SocialNorth’s theme song for 2011. Not that long ago, people shook their heads when we talked about Facebook (Twitter was beyond comprehension and blogging was something exhibitionists and wanna-be writers did) …
Are you using Facebook for your business? What about LinkedIn, Twitter, Foursquare or YouTube? 2010 was the year brands joined social media sites en mass. Some strategized and dove into the conversation with a strategic plan to create buzz and conversation. Others just jumped in …
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