Like the Dewey Decimal System organized countless books on every topic imaginable for the world’s libraries, keywords are an organizational means to serve up SERP’s (Search Engine Results) in modern fashion – research a term and explore the results …
Are social media conversations important for search? The new anthem of CEO’s has been officially named “What’s the ROI of Social Media, Baby?” For some “social media strategists” the very thought of measuring social media efforts sends nerves-a-twitching before the chorus begins. After all, how can you measure a relationship? Can you truly put a […]
A new way to transform customers into fans Today, consumers can know as much about your products as your sales staff before they step foot inside your store. Business survival depends on creative and inexpensive initiatives that allow you to leapfrog past the competition and grab the spotlight. Do you know how to break through […]
I try to live a good life, free from temptation and sin…well mostly. I try to do what’s right online too and to help my clients do the same. But that’s tricky some days. There’s got to be a short-cut to get some of this social collateral we’re all working so hard for, right?
After the catastrophic economic crash of 2009, the government stepped in to help car companies rebuild themselves. But while many manufacturers watched their businesses die and their employees left jobless and many homeless, Waterloo Region (in Ontario, Canada) created a network to support struggling manufacturers and help them remain competitive in the new global landscape – the Manufacturing Innovation Network (MIN).
Jeff Pulver tweeted that he was going to give a VIP trip to attend the conference for whomever had the best “I’d like to attend #140conf because..” tweet. For those of you who have met me, you would know that I only read between the lines …
Whether it’s a hammer or Twitter, a tool is only as good as the person wielding it. Social media is no different. Just like a hammer can help construct buildings or break thumbs, social media can help businesses reach more customers or drive them away.
When I joined Natura as their Communications Director in 2009, social media was still a pie in the sky idea for the furniture industry. Companies (and people like me) that engaged were seen as foolish or visionaries – sometimes both …
Do you take this Twitter account until death…? If you’re tweeting for business, do you use your picture, the company logo or a combination of both? In 2000, community moderation meant being the brand behind the curtain – much like the Wizard of Oz. Communication was functional and when employees moved on, another stepped in […]
I remember the early days of Facebook (for me that was 2006). Back then, nurturing friendship was more important than numbers. And it wasn’t about brands or branding – the almighty “Like” button hadn’t even been dreamed of yet …
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