As we reach past the recession and out of a landscape littered with foreclosures, layoffs and lawsuits, innovation has become the DNA for survival. Those who fail to innovate, die. It’s time to embrace “The Now Revolution” with Jay Baer and Amber Naslund as your tour guides …
If I told you that Dove gets digital media, you’d probably tell me to go away until I have something newsworthy to add. After all, it’s been 4 years since Dove’s Evolution video shocked us that one woman’s face could change so drastically through touch ups. And Dove’s campaign for Real Beauty? It rocks.
Please welcome John Lusher, social media strategist, to SocialNorth.com. I’ve known John for more than 2 years through social media and the effort he invests in promoting others amazes me …
The economic downturn of 2009 may be in our rear view mirror, but the furniture industry is still nursing its wounds. This past week I spoke at Las Vegas Market to furniture retailers eager to learn how to engage on social media. Thanks to Dave Perry and Furniture Today, I was able to see the bedding industry with a little more clarity.
There’s no denying social media humanizes brands and your online community can ramp up a company’s forward-facing image quickly. Arrive at your interview armed with print-outs of conversations on your blog, Facebook or Twitter …
I’m often asked how I measure social media for business, which is a fair question. But it’s one I often answer with, “how did you measure the reach of that billboard you paid someone to put up at the local hockey arena?”
Are you using Facebook for your business? What about LinkedIn, Twitter, Foursquare or YouTube? 2010 was the year brands joined social media sites en mass. Some strategized and dove into the conversation with a strategic plan to create buzz and conversation. Others just jumped in …
Letting your intern manage your social media strategy is stupid – and dangerous. Learn how an intern can add to your social networking and teach you the medium …
LinkedIn is a powerful social networking site to help you generate more leads and grow your business. Here are SocialNorth’s top 10 LinkedIn business marketing tips.
Everyone’s telling you that you should be on Facebook, Twitter, FourSquare … the list is growing. But understanding how those tools can help your business can feel like a stratospheric leap if all you’re seeing is public navel-gazing.
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