When I was a kid and wanted to do something my parents considered stupid, I was asked, “If all your friends jumped off a cliff, would you jump off one too?” Social networking can feel like jumping off a cliff – are we doing it just because all our friends are doing it?
The story behind the stories GoGirlfriend was born out of a desire to connect and share with women searching for travel information online. By furnishing honest reviews and personal stories, it incorporated user generated content and early social media adapters before the site even launched. Coupled with expert tips and slice of life features, GoGirlfriend […]
Communities need nurturing, not managing. In this case study, online communities are supported by bloggers who tested products and then shared their experiences with the world. With more than 50 bloggers in its community, the word of mouth spread like a grassfire.
With a clear understanding that the best marketing messages are entertainment launching a Facebook campaign should be about fun first. Supporting it with advertising is second.
In late 2009, a retailer from Winnipeg approached this manufacturer about sending pillows to soldiers serving in Afghanistan in honor of a former employee who had recently died while serving there. He wanted to send 7,500 pillows (and a postcard with each one) to Canadian soldiers …
This manufacturer hosts busy communities on Facebook, Twitter and LinkedIN using social media best practices and proven SEO. Learn how this company optimizes social networking…
Social networking that reflects brand values is definable and measurable. Read through our case studies to learn how social media can work for your business.
GoGirlfriend Case Study #3 examines Amazon Kindle vs the Sony eReader as a product review article and how a customers research patterns affect article traffic results.
GoGirlfriend Case Study #1 examines the article “Tourist Kidnappings on the Rise in Mexico” as it pulls in top spot for most reviewed post.
Julia Rosien serves up engaging information for businesses and organizations that are ready to amplify their findability and grow communities online. Her speaking style is vibrant, energetic and personalized to what the audience needs – even as it changes during the presentation.
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