A new way to transform customers into fans Today, consumers can know as much about your products as your sales staff before they step foot inside your store. Business survival depends on creative and inexpensive initiatives that allow you to leapfrog past the competition and grab the spotlight. Do you know how to break through […]
When a crack commando group of Twitter friends posed the possibility of bringing the 140 Conference to Ontario, I knew the Waterloo Region was the destination of choice. What I hadn’t realized is how amazing each and every member of this team is and how hard they work to deliver excellence.
After the catastrophic economic crash of 2009, the government stepped in to help car companies rebuild themselves. But while many manufacturers watched their businesses die and their employees left jobless and many homeless, Waterloo Region (in Ontario, Canada) created a network to support struggling manufacturers and help them remain competitive in the new global landscape – the Manufacturing Innovation Network (MIN).
Which would you rather do? Interrupt people during dinner or share a glass of wine with friends? In my past life working for a manufacturer, some of the managers swore cold calling was their most effective way to reach potential customers – until …
Jeff Pulver tweeted that he was going to give a VIP trip to attend the conference for whomever had the best “I’d like to attend #140conf because..” tweet. For those of you who have met me, you would know that I only read between the lines …
Whether it’s a hammer or Twitter, a tool is only as good as the person wielding it. Social media is no different. Just like a hammer can help construct buildings or break thumbs, social media can help businesses reach more customers or drive them away.
When I joined Natura as their Communications Director in 2009, social media was still a pie in the sky idea for the furniture industry. Companies (and people like me) that engaged were seen as foolish or visionaries – sometimes both …
I remember the early days of Facebook (for me that was 2006). Back then, nurturing friendship was more important than numbers. And it wasn’t about brands or branding – the almighty “Like” button hadn’t even been dreamed of yet …
Successful marketers know how to strike a nerve. Make you laugh, weep, think of someone you love. But what happens when you innovate the industry you’re competing in and show the other marketers there’s another way of doing it?
Putting a doctor, dentist or any other medical professional on Facebook is tricky. Brands often face customer service questions, which can be challenging, but not nearly as challenging as medical issues.
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