Archive for 'Core Business'

How to build a brand

Brands that Lead and Don’t Follow

You love a product so much that you’d drive across town just to be lucky enough to buy it, hold it in your hands. As you’re paying for your purchase, you find it on Twitter – you whip out your smart phone and follow and chat and share your brand love with the Twitterverse …

Team Julia and Dana

Dana Helms ~ Social Media Community Manager

As SocialNorth approaches its second birthday, I’m excited to announce that we’re growing again with the addition of a social media community manager. Dana has the DNA for social media and I was thrilled when she agreed to join the SocialNorth team. I hope you’ll agree, she’s the kind of person I want watching over and growing my brand online.

Dana Helms ~ @themrshelms

Introducing Dana Helms

Dana joins SocialNorth from MicroD, a website development company focused on the home and furnishings industry. Dana is also the vice president of social media for WithIt, where she serves with Julia, developing content and creating visibility for the not-for-profit women’s leadership organization …

Reaching Full Social Media Potential

Social Media Management Packages

SocialNorth brings years of experience and a wealth of furniture and bedding industry contacts to the table to help you achieve your goals. We’re two partners, Julia & Dana, drawn together by a shared passion for doing great work with great clients – from full-on brand creation to building a successful sales funnel. We bring our experience and passion to every project.

how not to seo

Hitchhiker’s Guide to the SEO Galaxy

Search engines are big business and they have a responsibly to online searchers. If they don’t deliver relevant content, they lose searchers to their competitors. Getting found online is all about understanding what the search engines want …

Enjoying the sun - out of office

Without Agenda

When’s the last time you unshackled your brain from its electronic frenzy? Most of us begin each morning with coffee and email, then move onto Twitter, then Facebook…and see who’s been creeping our LinkedIn profiles …

Grace and Julia Rosien

Dove ~ Women Who Should Be Famous

Dove’s new strong role model campaign is focused on why girls suffer such devastating self-esteem issues as they travel through their teen years and what we can do to mitigate the loss.

Is your strategy missing pieces?

Got a Social Strategy?

Businesses are diving deep into the social pond where some rise gracefully, gliding through the flotsam and jetsam. Others sink like the titanic, completely unprepared for the havoc they’ve brought upon themselves. Let’s be honest – doing it right takes time and concentrated effort …

Julia Rosien #140conf

Social Media & Prison at 140conf In NYC

In a couple of weeks I’ll travel to NYC and stand on the stage of the 140conf to share my story – twice. I’m as excited as I am nervous, as sure of my story as I am painfully insecure. Turns out my journey to NYC for the 140conf last year was the start of an amazing journey …

Women In Business Networking

Women In Business Networking

Earlier this year Leigh Mitchell, Founder and President of the Women in Biz Network, invited me to join her and Wendy Morelli build their 2nd annual conference. The answer was an easy yes. As president of a women’s leadership organization in the home and furnishings industries …

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