Managing your social media

Just because you build it doesn’t mean they will come…

Strong branding and communications are critical to the success of any social media strategy – as well as faultless execution. Like the first day at a new school, for companies venturing in the online world for the first time, the process can seem overwhelming.

SocialNorth brings years of experience and a wealth of furniture and bedding industry contacts to the table to help you achieve your goals. We’re two partners, Julia & Dana, drawn together by

a shared passion for doing great work with great clients – from full-on brand creation to building a successful sales funnel. We bring our experience and passion to every project.

Our mission is to collaborate with companies who are ready to take their social strategy to the next level, to leverage it to forge a stronger, more profitable connection with their customers.

To help you compete in a very niche local audience or a global marketplace driven by social-based searches SocialNorth can:

• Grow engaged communities hungry for information
• Source content to improve findability – which leads to increased sales
• Improve connectivity to like-minded and geographically close business that can help improve visibility online

All SocialNorth packages include:

• Set up of social media channels, including vanity URLs and basic social media SEO (Search Engine Optimization) best practices on social media.
• Minimum 3 month contract (price reductions with additional months added).
• Push strategy management as well as engagement, depending on the package chosen.
• Regular communication to help you keep your finger on the pulse of your community.
• Monthly reports from SocialNorth.

Freshman Socializer

Just venturing into social media? Get started on social media with a straight-forward and smart first step. We begin with a discovery session that allows us to learn more about your goals. From there we launch into the social world and begin spreading the good news about your company.

This plan will allow you to grow your online brand presence, every day of the year to build familiarity and trust.

What you get

• Discovery session so we understand your goals
• 2 social media channels
• Social media calendar for a 3 month period
• Daily updates that include 2-3 unique and custom updates
• Prompt communication for kudos and challenges
• Monthly report on progress

Sophomore Socializer

Building on the foundation of the Freshman package, this choice allows companies to relax while we do all the heavy lifting. We’ll expand your social media presence and deepen relationships through more regular communication. The Sophomore Socializer is best suited for companies that want a robust social media program that encourages engagement on a deeper level.

What you get

• Discovery session so we understand your goals in social media [includes diagnostic of current online footprint and competitive landscape research]
• 2 social media channels
• Social media calendar for a 3 month period
• Daily updates that include 3-5 unique and custom updates
• Reputation monitoring and prompt communication for kudos and challenges
• Growth strategy to build a connected community
• Detailed monthly reports

Graduate Socializer

This package answers the social call with a robust outreach that includes search, aggressive community growth and blogger campaigns. And SocialNorth does all the work, from the research right down to management of all your channels. Building on the foundation of the Freshman and Sophomore packages, this choice delivers stellar visibility online and nurtures community growth that’s both sustainable and a sales funnel.

What you get

• Discovery session so we understand your goals in social media [includes diagnostic of current online footprint, competitive research and influencers identified]
• 2-3 social media channels
• Social media calendar for a 1 year period
• Daily updates that include 6-10 unique and custom updates [includes influencer targeting, Twitter and Facebook parties and customers responded to in real time]
• Reputation monitoring and prompt communication for kudos and challenges
• Growth strategy to build a connected community [includes unfollow/follow and new followers sought]
• Monthly report on progress

A la cart options

SocialNorth is happy to customize any of our packages to suit your needs. For example, if a strong engagement strategy is required on one platform and not another or if you’re looking for a social media plan that includes SEO research and strategy, we can do that. As well, our packages do not include a training component for an internal staff member but one can be included at an additional cost.

A la cart options still require an initial discovery session so contact us now and let’s talk.