And while we’re asking, are you one? Whether anointed or self-appointed, leaders bring commitment, integrity and mission to make a difference. But what makes a truly great leader? Is it charisma? Is it the ability to stimulate change? Or is it something more? When I took the presidency of WithIt I had a lot of […]
Whether you call it content marketing or blogging, reaching out with stories humanizes companies. It makes big companies feel more approachable and small companies stronger. Free, easily shareable content attracts prospects …
Being online is my business but the networks I use are just tools to help me connect with people. A conversation that takes place in 140 characters or less will never replace a face-to-face conversation.
Get your blog on with these tips & tricks Confession: I’m a word junkie. The choice of one word over another can change our perception of issues, products and other people. As a former journalist and communications director and now professional blogger and social media strategist, words – and how I use them – are […]
At the annual Winter Las Vegas Marketplace (#LVMkt – twitter), SocialNorth was present as Furniture Today released their 2012 Consensus Bedding Forecast. Using data from their polling of 30 vendors and CEO’s, ISPA (International Sleep Products Association) forecasts and balancing with economic conditions, Furniture Today delivered their take
You’ve invested money, resources and creativity into building your great idea of a site, yet no one’s coming. You need to be found. The concept of FINDABILITY needs a strategy as part of your company’s SEO (Search Engine Optimization) program …
Ready to dip your toes into the waters of social media but don’t want to hand over your brand to a consultant or agency to do it for you? I can help you get what you want out of social media by teaching you to do it yourself …
Friends & Frenemies on social media Like a family vacation to the zoo, Twitter should be exciting and educational. But not too exciting. You can do without your toddler feeding the lions his leftover donut just like you can do without the high school drama that sometimes comes with social media. It’s called social media […]
Roger Ebert may have lost his speaking voice but instead of giving up, he harnessed the tools of blogging and twitter to be his new voice in continuing to spread his movie perspectives.
Some people are born entrepreneurs and others fall into it through circumstance. And some, like me, come into their true calling when they finally and truly realize that their square peg is just never going to fit into that round hole. SocialNorth celebrated a first birthday last month …
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