Does Twitter really work and why should I care?

Some things are better together. Red wine and sunsets, rainy weekends and a good book and CityLine and Tracy Moore.

When I met and interviewed the host of CityTV’s CityLine daytime show, Tracy Moore, the former journalist and news anchor agreed to answer a few questions about how she uses Twitter.

Finding Tracy’s sweet spot on Twitter

Spend a few moments in Tracy’s company and her infectious laugh and it’s easy to see why she’s so successful on air. Beauty and brains is a powerful combination. But Tracy’s the first to admit that translating her sparkling personality on Twitter involved a wicked learning curve.

“I was one of those people who looked at the medium and asked, what am I supposed to do with this? No one cares what I’m eating for breakfast,” she said during the interview. “I used it to promote the show and had a lot of followers because of people who were watching the show, but I wasn’t engaging anyone.”

While I disagree that no one wants to know what Tracy’s eating for breakfast, she’s now an active participant on Twitter and makes answering her followers a high priority. She shares her struggles as a mom and reaps the rewards of being just being herself.

“It’s nice to know I’m part of a community,” she said.

Tracy also uses Twitter as an information source, both for news and to find things she needs. But more importantly, she uses it to meet people. At the She’s Connected Conference in Toronto, Tracy met quite a few women she’d only previously known through Twitter. And she was pretty excited.

What I love about this interview with Tracy is her unabashed candor – she’s not afraid to admit she didn’t understand how to use Twitter. And she’s equally fearless when it comes to admitting it’s her first source of information when she needs news fast – as in the recent earthquake.

How do you use Twitter? Do you think you’re using Twitter to its full potential? I’d love to hear what you think about Twitter and how we can make it better for all of us.

Got social media questions? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn – I’m always on.