Successful marketers know how to strike a nerve. Make you laugh, weep, think of someone you love. But what happens when you innovate the industry you’re competing in and show the other marketers there’s another way of doing it?
Putting a doctor, dentist or any other medical professional on Facebook is tricky. Brands often face customer service questions, which can be challenging, but not nearly as challenging as medical issues.
Please welcome John Lusher, social media strategist, to SocialNorth.com. I’ve known John for more than 2 years through social media and the effort he invests in promoting others amazes me …
Yesterday I received a request from “Diet Butler” to be my friend on Facebook. I immediately checked my profile pic – had it gained a few pounds overnight? Then I looked closer at the request – another business masquerading as a person. Sorry, Diet Butler, but I don’t friend businesses on Facebook.
How’s that Facebook thing working for you? In 2007, convincing the C-level 2007 that social media was a workable strategy took more fast talking than sneaking in late after curfew. It was almost impossible to measure and it took time. A lot of time …
There’s no denying social media humanizes brands and your online community can ramp up a company’s forward-facing image quickly. Arrive at your interview armed with print-outs of conversations on your blog, Facebook or Twitter …
I’m often asked how I measure social media for business, which is a fair question. But it’s one I often answer with, “how did you measure the reach of that billboard you paid someone to put up at the local hockey arena?”
I’ve decided to make the Sound of Music’s “Climb Every Mountain” SocialNorth’s theme song for 2011. Not that long ago, people shook their heads when we talked about Facebook (Twitter was beyond comprehension and blogging was something exhibitionists and wanna-be writers did) …
Are you using Facebook for your business? What about LinkedIn, Twitter, Foursquare or YouTube? 2010 was the year brands joined social media sites en mass. Some strategized and dove into the conversation with a strategic plan to create buzz and conversation. Others just jumped in …
Letting your intern manage your social media strategy is stupid – and dangerous. Learn how an intern can add to your social networking and teach you the medium …
Copyright © 2024 Social North. Icons by Wefunction. Designed by 
Latest comments