Twitter – The Pay-It-Forward-Network
Please welcome John Lusher, social media strategist, to SocialNorth.com. I’ve known John for more than 2 years through social media and the effort he invests in promoting others amazes me …
Tag Archives: Conversation
Facebook and Your Business
Yesterday I received a request from “Diet Butler” to be my friend on Facebook. I immediately checked my profile pic – had it gained a few pounds overnight? Then I looked closer at the request – another business masquerading as a person. Sorry, Diet Butler, but I don’t friend businesses on Facebook.
Kenneth Cole’s Inappropriate Tweet
Kenneth Cole unleashed a fury when he posted an inappropriate comment about Egypt on Twitter. But how can we learn from his social media stupidity?
I’m Confused ~ Is Content King or Social Media?
How’s that Facebook thing working for you? In 2007, convincing the C-level 2007 that social media was a workable strategy took more fast talking than sneaking in late after curfew. It was almost impossible to measure and it took time. A lot of time …
5 Tips to Land a Social Media Job
There’s no denying social media humanizes brands and your online community can ramp up a company’s forward-facing image quickly. Arrive at your interview armed with print-outs of conversations on your blog, Facebook or Twitter …
5 Ways to Measure Your Social Oomph or Make Friends?
I’m often asked how I measure social media for business, which is a fair question. But it’s one I often answer with, “how did you measure the reach of that billboard you paid someone to put up at the local hockey arena?”
Climbing the Social Media Mountain
I’ve decided to make the Sound of Music’s “Climb Every Mountain” SocialNorth’s theme song for 2011. Not that long ago, people shook their heads when we talked about Facebook (Twitter was beyond comprehension and blogging was something exhibitionists and wanna-be writers did) …
Social Media and Your Company
Are you using Facebook for your business? What about LinkedIn, Twitter, Foursquare or YouTube? 2010 was the year brands joined social media sites en mass. Some strategized and dove into the conversation with a strategic plan to create buzz and conversation. Others just jumped in …
Social Media & Your Intern
Letting your intern manage your social media strategy is stupid – and dangerous. Learn how an intern can add to your social networking and teach you the medium …
Social Media Secrets
Everyone’s telling you that you should be on Facebook, Twitter, FourSquare … the list is growing. But understanding how those tools can help your business can feel like a stratospheric leap if all you’re seeing is public navel-gazing.
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