Most people agree the social Internet has transformed our culture – but not everyone sees it as positive. Jeff Pulver’s State of Now Conferences around the world are all about the power of positivity online and how every single update can be a movement toward a better world.
After the catastrophic economic crash of 2009, the government stepped in to help car companies rebuild themselves. But while many manufacturers watched their businesses die and their employees left jobless and many homeless, Waterloo Region (in Ontario, Canada) created a network to support struggling manufacturers and help them remain competitive in the new global landscape – the Manufacturing Innovation Network (MIN).
Which would you rather do? Interrupt people during dinner or share a glass of wine with friends? In my past life working for a manufacturer, some of the managers swore cold calling was their most effective way to reach potential customers – until …
Jeff Pulver tweeted that he was going to give a VIP trip to attend the conference for whomever had the best “I’d like to attend #140conf because..” tweet. For those of you who have met me, you would know that I only read between the lines …
Whether it’s a hammer or Twitter, a tool is only as good as the person wielding it. Social media is no different. Just like a hammer can help construct buildings or break thumbs, social media can help businesses reach more customers or drive them away.
When I joined Natura as their Communications Director in 2009, social media was still a pie in the sky idea for the furniture industry. Companies (and people like me) that engaged were seen as foolish or visionaries – sometimes both …
Do you take this Twitter account until death…? If you’re tweeting for business, do you use your picture, the company logo or a combination of both? In 2000, community moderation meant being the brand behind the curtain – much like the Wizard of Oz. Communication was functional and when employees moved on, another stepped in […]
I remember the early days of Facebook (for me that was 2006). Back then, nurturing friendship was more important than numbers. And it wasn’t about brands or branding – the almighty “Like” button hadn’t even been dreamed of yet …
The best blogging advice I received (way back in 2006) was to blog like someone was actually going read my stuff. I was transitioning from the world of print where some of my stories were read by hundreds of thousands of people. Women’s Health, The Boston Globe, Chicken Soup for the Soul ring a bell? Now I was writing for….my coworkers, my husband and my mom …
Successful marketers know how to strike a nerve. Make you laugh, weep, think of someone you love. But what happens when you innovate the industry you’re competing in and show the other marketers there’s another way of doing it?
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