And why you should pay writers rather than working on a barter system If you have a blog on your business website, it can be a challenge to create and publish a steady stream of useful, effective content that drives your closer to your business goals. In the early 2000’s, working with guest bloggers to […]
Understanding your competitors’ keywords will help make your content marketing more effective Understanding the importance of keywords is the underpinning of an effective content marketing strategy. Simply put, the right keywords will keep you focused on creating content that will attract the customers who want your product. Researching what keywords are being used to search […]
If you’re new to content creation online, these are the skills you’ll need to succeed in the online world Long before I became a digital brand marketer, I’d written for a wide range of newspapers and magazines, national and regional, even serving as senior editor for a national pregnancy magazine for a time. During an […]
Companies that have embraced content marketing have been awarded a strong, loud voice. It’s allowed them to reach directly into the hearts of their consumers, long before the buying process begins. I’ve had some clients see more than a 300% growth in website traffic in less than 3 months …
For me, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (commonly known as content marketing) is within reach. If only we’re willing to believe that using a smart keyword strategy …
Or: How fixing wells became my path to understanding… A few years ago, my husband, brother and I traveled to Nicaragua together on a mission trip (along with a dozen volunteers) to help repair wells in rural communities. But I still stumble when people ask me if we were successful. As I struggle to give […]
Staying connected with customers when your place of business is closed The Coronavirus has changed how we live our lives in ways too numerous to mention – both personally and professionally. If your place of business is closed due to local COVID-19 regulations – and you were selling online before the crisis – hopefully it’s […]
Or, more simply, content-based marketing for business – why it still works, even during a crisis From self-isolation to social distancing to wearing masks to a mounting death toll worldwide, the Coronavirus crisis has brought devastating change to our lives. As the world economy slows, budgets tighten and we face more and more layoffs, marketers […]
I wasn’t ready for it – are you? I may not be the smartest or most talented person at the table but I earn my keep with an Energizer Bunny, get ‘r done attitude, regardless the cost. Long before a smart phone tethered me, I happily gave my work extra time, extra energy, extra everything. […]
A tale of a social media refugee hungry for connection… I joined Twitter in early 2007. As HungryGirl. I must have been on a diet or feeling deprived in some way when I chose that name. Seriously. Within a few months of intrepid tweeting, I dropped the handle, worried it wasn’t professional enough, a little […]
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