Strategizing a social media approach

Big ideas promise to get you places – but right ideas drive long term goals and earn you measurable rewards.

Everyone knows social networking is a business must-have today – it’s the new PR. But many companies are missing the search engine optimization (SEO) component that goes hand in hand with successful campaigns.

• If you’re not using the keywords in your social media campaigns that your potential customers are using, how are they going to find you?
• If your website isn’t customer-friendly, will your potential customers get lost in the sales funnel before making their purchase?

Successful social media campaigns are built around keywords and usability – they’re not random conversations.

Strategy.

A strategic social media plan is built on SEO best practices and social media monitoring – tailored to your specific needs like GPS device that directs you past road closures and traffic jams. It gets you to your destination faster and with less frustration.

Social North will help you navigate the social web through Search Engine Optimization and effective Social Networking. Instead of jumping blindly, we identify where the biggest rewards are for your business.

How we do it

Before we do any work, we’ll provide a full diagnostic of your online footprint – how customers and search engines see your site, who’s talking about you and what opportunities you’re missing.

Our robust online marketing package aligns SEO and social networking to ensure search engines and customers find you. Can one work without the other? Yes, many times they do, but we believe that to truly eat your competitor’s lunch, you have to be doing everything right and that includes social media and SEO.

But we realize that sometimes it’s easier to take smaller steps, which is why we offer all of our social marketing services a la cart as well. Start with an online diagnostic and pick your services based on what will offer you the fastest return on your investment. Increase traffic to your site, brand awareness and sales and the rest of the conversation is easy.

Aligning long term goals

We believe that to be truly successful online, you need the social networking tools and expertise in-house. No one can talk about your brand better than you. We develop the systems, set up your social media channels and put monitoring in place. Then we teach you (and your wanna-be social media expert) how to do the tweeting, digging or facebooking.

As your community grows, we hold workshops and summit training to ensure your online reputation grows with you. We’ll teach you how to use all the social media tools we use so your in-house experts can make smart strategic decisions both now and in the future.

As well, we’ll help with:

Developing a job description for your unique SEO and social media spokesperson

• Defining the skills this role requires to succeed in your company and online
• Training employees on continued SEO and the social media channels you’ve decided to engage

Still unclear what’s so important about SEO? Visit our Search Engine Optimization section and start learning.