Dove ~ Women Who Should Be Famous
Dove’s new strong role model campaign is focused on why girls suffer such devastating self-esteem issues as they travel through their teen years and what we can do to mitigate the loss.
Strategy Insights
Got a Social Strategy?
Businesses are diving deep into the social pond where some rise gracefully, gliding through the flotsam and jetsam. Others sink like the titanic, completely unprepared for the havoc they’ve brought upon themselves. Let’s be honest – doing it right takes time and concentrated effort …
Social Media & Prison at 140conf In NYC
In a couple of weeks I’ll travel to NYC and stand on the stage of the 140conf to share my story – twice. I’m as excited as I am nervous, as sure of my story as I am painfully insecure. Turns out my journey to NYC for the 140conf last year was the start of an amazing journey …
Women In Business Networking
Earlier this year Leigh Mitchell, Founder and President of the Women in Biz Network, invited me to join her and Wendy Morelli build their 2nd annual conference. The answer was an easy yes. As president of a women’s leadership organization in the home and furnishings industries …
What makes a good leader?
And while we’re asking, are you one? Whether anointed or self-appointed, leaders bring commitment, integrity and mission to make a difference. But what makes a truly great leader? Is it charisma? Is it the ability to stimulate change? Or is it something more? When I took the presidency of WithIt I had a lot of […]
How to Write Great Content
Whether you call it content marketing or blogging, reaching out with stories humanizes companies. It makes big companies feel more approachable and small companies stronger. Free, easily shareable content attracts prospects …
Networking Lessons at High Point Market
Being online is my business but the networks I use are just tools to help me connect with people. A conversation that takes place in 140 characters or less will never replace a face-to-face conversation.
SEO Copywriting & Blogging Best Practices
Get your blog on with these tips & tricks Confession: I’m a word junkie. The choice of one word over another can change our perception of issues, products and other people. As a former journalist and communications director and now professional blogger and social media strategist, words – and how I use them – are […]
2012 Bedding Forecast from Furniture Today
At the annual Winter Las Vegas Marketplace (#LVMkt – twitter), SocialNorth was present as Furniture Today released their 2012 Consensus Bedding Forecast. Using data from their polling of 30 vendors and CEO’s, ISPA (International Sleep Products Association) forecasts and balancing with economic conditions, Furniture Today delivered their take
Building Your Site’s Popularity & Relevance
You’ve invested money, resources and creativity into building your great idea of a site, yet no one’s coming. You need to be found. The concept of FINDABILITY needs a strategy as part of your company’s SEO (Search Engine Optimization) program …
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