Through Twitter, I developed a new network of courageous, risk-taking, supportive business owners who openly shared their stories online. Many of them were people just like me, who had felt the same way I did, and had found a new “lease on life” by starting their own business …
Putting a business on social media is serious business. It costs money to train staff, allocate time to do it and measure what you’re doing. Just like buying a TV or radio ad, if you’re going to invest that much energy into it, you need it to work …
IronKids and Adult Essentials Gummy Vitamins are the brainchild of my super-smart business-minded husband. The integration of our business and online presence as the family behind the brand started on twitter and spilled over into our real life. …
How do you nurture relationships in business and in life? Social media’s is about investing in relationships. With the right tools on the right networks and the right resources, your business can enjoy a digital barn raising that helps build your business today and sustain it into the future.
Almost all social media sites use paid advertising messages as part of their revenue model. Individual bloggers, myself included, work with brands to promote products or services through those social media channels. Sometimes the nature of those messages is unclear, but that’s about to change with a renewed interest by the FTC …
We’re honored to welcome Craig Silva, AKA @BigDaddyKreativ and @FordCraigSilva, to SocialNorth. Craig is the Senior Community Manager for Ford Canada and a personal friend of mine. We met two years ago and following his journey has been inspiring – to say the least.
For many entrepreneurs, we think we need every business opportunity that comes our way, but unprofitable or exhausting business relationships can detract you from finding quality clients. In fact, we mistakenly see some clients as a life preserver – when they’re actually the iceberg that can take us down. Even in our tumultuous economic climate, ending a business relationship …
All writers and bloggers have experienced writer’s block at one point or another. If you’re blogging for business, it can be stressful to have a deadline looming and inspiration coming from nowhere. Blogging for business can be tricky because while the content is focused on the brand, the personal, intimate voice of the blogger is what makes it sharable …
How do you transform your social media networks into a powerful, sustainable community? You take them offline, face-to-face, every chance you get. I connect with people online for the same reason I join networking groups – because we share similar interests or we have a similar focus in business.
What separates the good from the great communicators is the ability AND willingness to rework their writing over and over again until it glistens like a polished gem ~ to see it as adding a final sheen to their work. Writing a blog post (or a column or a book) is all about communicating …
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