Companies that have embraced content marketing have been awarded a strong, loud voice. It’s allowed them to reach directly into the hearts of their consumers, long before the buying process begins. I’ve had some clients see more than a 300% growth in website traffic in less than 3 months …
Actionable strategies to ensure a consistent brand message on social media What is a brand? Simply put, it’s the unique features you choose to define your business that differentiate you from your competitors. It’s your business name and logo and maybe a tagline – but so much more too – especially in the new world […]
Want to succeed on Facebook? Avoid these mistakes If you’re a small business, chances are Facebook is the central hub of your social media marketing strategy. There’s no denying that other networks like Instagram, Pinterest and possibly Tik-Tok may have a place in your online marketing strategy, but for many businesses, Facebook’s massive demographic offers […]
In other words, building your content marketing plan, one update at a time Facebook, Tik-Tok, Instagram – where does your business need to be in 2021 to gain the attention of your customers and help grow your business? In the United States alone, there are more than 200 million active Facebook accounts, with nearly 40% […]
And why nailing this lynchpin of content marketing is so important There’s no denying that blogging is integral to the success of a smart content marketing strategy. Without a blog, search engine optimization (SEO) will be a challenge and you’ll struggle to find engaging, conversational content for your social media channels. As well, your site […]
What you need to know about building an effective content marketing strategy If facing down a global pandemic has taught us anything, it’s the power of innovative, courageous thinking. Especially for small businesses that have struggled to stay afloat while their doors are closed – or capacity is reduced. If you’re new to digital marketing […]
Finding hope in the surprising, most obvious of places… We pulled up to the gate entrance at the airport in Toronto and I took a deep breath, willing my heart to slow itself, behave already. It’s not like I’ve never flown by myself before, traveled alone for long periods of time. But COVID changed our […]
For me, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (commonly known as content marketing) is within reach. If only we’re willing to believe that using a smart keyword strategy …
Social media gives brands and consumers an opportunity to separate yourself from your competitors with your own style and personality. What draws us to other people can also draw us to companies, allowing us to connect emotionally rather than with just our credit cards …
And the terrible, quiet, hopeful time between When we began sheltering in place, on that cold, snowy day in March, Spring was just around the corner and time moved fast. The virus moved faster, crossing borders, spilling into our communities, our workplaces and churches, our homes. As the virus gained momentum, we lost ours. Businesses […]
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