If I told you that Dove gets digital media, you’d probably tell me to go away until I have something newsworthy to add. After all, it’s been 4 years since Dove’s Evolution video shocked us that one woman’s face could change so drastically through touch ups. And Dove’s campaign for Real Beauty? It rocks.
There’s no denying social media humanizes brands and your online community can ramp up a company’s forward-facing image quickly. Arrive at your interview armed with print-outs of conversations on your blog, Facebook or Twitter …
When I was a kid and wanted to do something my parents considered stupid, I was asked, “If all your friends jumped off a cliff, would you jump off one too?” Social networking can feel like jumping off a cliff – are we doing it just because all our friends are doing it?
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