The good news is most people understand the importance of social media and are using it to make the world a better place. The bad news is, we’re also making the same mistakes over and over and over – as individuals and as businesses. As social media becomes more mainstream and more powerful, the stakes to game it get stronger too …
Recently I had the privilege of attending the High Point Furniture Market. Beautiful displays of furniture, home decor, accessories, rugs and so much more. People spend all year traveling the world, researching ideas, bold colors – and they find inspiration in the oddest places …
Opening the doors and turning on the open sign doesn’t ensure a stampede. Communicate with your consumers. Let them know about your product or services, what you’re doing and how to find you online and off …
Ever notice that life really is like a highway? Especially when you have teenagers and they want to learn how to drive? It’s all about the speed, there’s very little time to react and your nerves are shot before you get out of the driveway…
As SocialNorth approaches its second birthday, I’m excited to announce that we’re growing again with the addition of a social media community manager. Dana has the DNA for social media and I was thrilled when she agreed to join the SocialNorth team. I hope you’ll agree, she’s the kind of person I want watching over and growing my brand online.
SocialNorth brings years of experience and a wealth of furniture and bedding industry contacts to the table to help you achieve your goals. We’re two partners, Julia & Dana, drawn together by a shared passion for doing great work with great clients – from full-on brand creation to building a successful sales funnel. We bring our experience and passion to every project.
Search engines are big business and they have a responsibly to online searchers. If they don’t deliver relevant content, they lose searchers to their competitors. Getting found online is all about understanding what the search engines want …
Dove’s new strong role model campaign is focused on why girls suffer such devastating self-esteem issues as they travel through their teen years and what we can do to mitigate the loss.
Earlier this year Leigh Mitchell, Founder and President of the Women in Biz Network, invited me to join her and Wendy Morelli build their 2nd annual conference. The answer was an easy yes. As president of a women’s leadership organization in the home and furnishings industries …
Being online is my business but the networks I use are just tools to help me connect with people. A conversation that takes place in 140 characters or less will never replace a face-to-face conversation.
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