Businesses are diving deep into the social pond where some rise gracefully, gliding through the flotsam and jetsam. Others sink like the titanic, completely unprepared for the havoc they’ve brought upon themselves. Let’s be honest – doing it right takes time and concentrated effort …
And while we’re asking, are you one? Whether anointed or self-appointed, leaders bring commitment, integrity and mission to make a difference. But what makes a truly great leader? Is it charisma? Is it the ability to stimulate change? Or is it something more? When I took the presidency of WithIt I had a lot of […]
Whether you call it content marketing or blogging, reaching out with stories humanizes companies. It makes big companies feel more approachable and small companies stronger. Free, easily shareable content attracts prospects …
Being online is my business but the networks I use are just tools to help me connect with people. A conversation that takes place in 140 characters or less will never replace a face-to-face conversation.
When over-sharing becomes deadly To share or not to share has become the new, ultimate dilemma of the human experience – online at least. Equally important (and often overlooked), however, is knowing what not to do on social media – especially when other people are involved. I normally write about social media from a business […]
Ready to dip your toes into the waters of social media but don’t want to hand over your brand to a consultant or agency to do it for you? I can help you get what you want out of social media by teaching you to do it yourself …
Friends & Frenemies on social media Like a family vacation to the zoo, Twitter should be exciting and educational. But not too exciting. You can do without your toddler feeding the lions his leftover donut just like you can do without the high school drama that sometimes comes with social media. It’s called social media […]
Roger Ebert may have lost his speaking voice but instead of giving up, he harnessed the tools of blogging and twitter to be his new voice in continuing to spread his movie perspectives.
Some people are born entrepreneurs and others fall into it through circumstance. And some, like me, come into their true calling when they finally and truly realize that their square peg is just never going to fit into that round hole. SocialNorth celebrated a first birthday last month …
Are social media conversations important for search? The new anthem of CEO’s has been officially named “What’s the ROI of Social Media, Baby?” For some “social media strategists” the very thought of measuring social media efforts sends nerves-a-twitching before the chorus begins. After all, how can you measure a relationship? Can you truly put a […]
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