Tag Archives: Case Study

Home Furnishings Business Mag cover

Interview with Trey Whitehead

We’re honored to welcome Trey Whitehead, publisher of Home Furnishings Business Magazine to SocialNorth as part of our feature profile series on business’ change-makers. HFB publishes content relevant to home retail professionals …

Pam's Twitter tips

Twitter True Story ~ Social Media & Entrepreneurialism

Through Twitter, I developed a new network of courageous, risk-taking, supportive business owners who openly shared their stories online. Many of them were people just like me, who had felt the same way I did, and had found a new “lease on life” by starting their own business …

Twitter True Story – Business Success, Strong Marriage & Happy Family

IronKids and Adult Essentials Gummy Vitamins are the brainchild of my super-smart business-minded husband. The integration of our business and online presence as the family behind the brand started on twitter and spilled over into our real life. …

best practices for your brand's marketing strategy

Do You Disclose Sponsored Tweets, Updates & Posts?

Almost all social media sites use paid advertising messages as part of their revenue model. Individual bloggers, myself included, work with brands to promote products or services through those social media channels. Sometimes the nature of those messages is unclear, but that’s about to change with a renewed interest by the FTC …

Craig beside the 2013 Ford Raptor SVT at the Ford Rouge Factory in Dearborn, Michigan

Twitter True Story ~ When One Door Closes

We’re honored to welcome Craig Silva, AKA @BigDaddyKreativ and @FordCraigSilva, to SocialNorth. Craig is the Senior Community Manager for Ford Canada and a personal friend of mine. We met two years ago and following his journey has been inspiring – to say the least.

Kathy Ireland, Julia Rosien and Betty-Lynn Eller

The Art of Effective Business Networking

How do you transform your social media networks into a powerful, sustainable community? You take them offline, face-to-face, every chance you get. I connect with people online for the same reason I join networking groups – because we share similar interests or we have a similar focus in business.

brand ambassadorship

Brand Ambassadorship & Blogging

When it comes to writing about (and endorsing) products, the line bloggers walk can be as treacherous as walking across Niagara Falls on a tightrope. Balance is important but determination, faith and focus on the end game also contribute to whether you’ll drop in the drink or make it to the other side safely …

Julia and Grace

Mother and Daughter Take on the Nokia Lumia 920

During the Holiday Swap Challenge, my daughter (Grace) and I took weekly turns using the phone. As a blogger and social media user herself, I wanted to see if she’d exercise different features. Turns out that although my daughter connects to those around her differently (and incessantly) …

Presidents Welcome at Red Egg

WithIt Wrap-Up 2012

My goals for my year as president revolved around connection. Celebrating our 15th anniversary this year, we needed a refreshed approach to connecting to each other, our sponsors and supporters. And we needed those connections to be face to face and digital – strong, sustainable pipelines across all channels.

Windows 8 Nokia 920 phone

Windows 8 ~ Nokia 920

Would you give up your smart phone for a day? A week? Would you trade it for a smart phone built on an unknown (to you) operating system? For many, the answer’s a simple NO.

Microsoft Canada challenged a group of bloggers (myself included) to give up our phones in exchange for the Nokia Lumina 920, a Windows 8 phone …

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