Whether you call it content marketing or blogging, reaching out with stories humanizes companies. It makes big companies feel more approachable and small companies stronger. Free, easily shareable content attracts prospects …
Being online is my business but the networks I use are just tools to help me connect with people. A conversation that takes place in 140 characters or less will never replace a face-to-face conversation.
When over-sharing becomes deadly To share or not to share has become the new, ultimate dilemma of the human experience – online at least. Equally important (and often overlooked), however, is knowing what not to do on social media – especially when other people are involved. I normally write about social media from a business […]
Get your blog on with these tips & tricks Confession: I’m a word junkie. The choice of one word over another can change our perception of issues, products and other people. As a former journalist and communications director and now professional blogger and social media strategist, words – and how I use them – are […]
Friends & Frenemies on social media Like a family vacation to the zoo, Twitter should be exciting and educational. But not too exciting. You can do without your toddler feeding the lions his leftover donut just like you can do without the high school drama that sometimes comes with social media. It’s called social media […]
Some people are born entrepreneurs and others fall into it through circumstance. And some, like me, come into their true calling when they finally and truly realize that their square peg is just never going to fit into that round hole. SocialNorth celebrated a first birthday last month …
Do you take this Twitter account until death…? If you’re tweeting for business, do you use your picture, the company logo or a combination of both? In 2000, community moderation meant being the brand behind the curtain – much like the Wizard of Oz. Communication was functional and when employees moved on, another stepped in […]
The best blogging advice I received (way back in 2006) was to blog like someone was actually going read my stuff. I was transitioning from the world of print where some of my stories were read by hundreds of thousands of people. Women’s Health, The Boston Globe, Chicken Soup for the Soul ring a bell? Now I was writing for….my coworkers, my husband and my mom …
How’s that Facebook thing working for you? In 2007, convincing the C-level 2007 that social media was a workable strategy took more fast talking than sneaking in late after curfew. It was almost impossible to measure and it took time. A lot of time …
I’ve decided to make the Sound of Music’s “Climb Every Mountain” SocialNorth’s theme song for 2011. Not that long ago, people shook their heads when we talked about Facebook (Twitter was beyond comprehension and blogging was something exhibitionists and wanna-be writers did) …
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