Jeff Pulver tweeted that he was going to give a VIP trip to attend the conference for whomever had the best “I’d like to attend #140conf because..” tweet. For those of you who have met me, you would know that I only read between the lines …
Whether it’s a hammer or Twitter, a tool is only as good as the person wielding it. Social media is no different. Just like a hammer can help construct buildings or break thumbs, social media can help businesses reach more customers or drive them away.
Annie and I met by chance a few months ago at a Social Media Breakfast while sitting at the same table. When we realized we were tweeting each other from across the table, we put down the phones and started chatting. She’s newly graduated from Wilfrid Laurier University …
When I joined Natura as their Communications Director in 2009, social media was still a pie in the sky idea for the furniture industry. Companies (and people like me) that engaged were seen as foolish or visionaries – sometimes both …
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