Or: How fixing wells became my path to understanding… A few years ago, my husband, brother and I traveled to Nicaragua together on a mission trip (along with a dozen volunteers) to help repair wells in rural communities. But I still stumble when people ask me if we were successful. As I struggle to give […]
If you build it, they will come – if you do it right… Remember CB radios from the 70’s? Breaker, breaker little buddy, that’s a 10/4. There we were, sending out information, calling it back to us, controlling the flow of information to suit our needs. All with a little help from our friends. Today’s […]
Staying connected with customers when your place of business is closed The Coronavirus has changed how we live our lives in ways too numerous to mention – both personally and professionally. If your place of business is closed due to local COVID-19 regulations – and you were selling online before the crisis – hopefully it’s […]
Or, more simply, content-based marketing for business – why it still works, even during a crisis From self-isolation to social distancing to wearing masks to a mounting death toll worldwide, the Coronavirus crisis has brought devastating change to our lives. As the world economy slows, budgets tighten and we face more and more layoffs, marketers […]
How is your business managing its digital brand messaging during the crisis? There are a million different ways a crisis could impact your store or your business’ reputation, operations or employees. From unhappy customers to product defects to employees doing or saying things they shouldn’t – and now the Coronavirus Pandemic. While the fundamentals of […]
Finding meaning – and maybe hope – by simply writing… In the past few weeks, my social feeds have started to resemble the internet choirs popping up. The same song being sung and recorded on cell phones around the world, synced up yet slightly offbeat from one another. Surprisingly lovely. In our Facebook and Insta […]
I’ve always enjoyed landing in Toronto more than any other city. Maybe because it’s close to home but maybe it’s the way the plane descends into the city. Towers crowding the lakeshore, suburbia rushing in waves toward to the CN Tower – ugly up close but an unexpected delight from my airplane window. For me, […]
Honoring the relationship between creativity, solitude and connection I’ve written all my life but if you asked me if I enjoy writing, the answer is complicated. For me, the act of writing is most often a painful recap of my intellectual limitations, a stark reality that I’m not as creative (or smart or pithy) as […]
Why “what’s next?” has always been such an interesting question My fingers hovered over the keyboard, frozen, as if the muscle memory of what key to hit next had suddenly dissipated. It was 2006 and my job as senior editor of a national pregnancy magazine was well and truly over and whether or not I […]
I wasn’t ready for it – are you? I may not be the smartest or most talented person at the table but I earn my keep with an Energizer Bunny, get ‘r done attitude, regardless the cost. Long before a smart phone tethered me, I happily gave my work extra time, extra energy, extra everything. […]
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