And why you should pay writers rather than working on a barter system If you have a blog on your business website, it can be a challenge to create and publish a steady stream of useful, effective content that drives your closer to your business goals. In the early 2000’s, working with guest bloggers to […]
Understanding your competitors’ keywords will help make your content marketing more effective Understanding the importance of keywords is the underpinning of an effective content marketing strategy. Simply put, the right keywords will keep you focused on creating content that will attract the customers who want your product. Researching what keywords are being used to search […]
And why a content schedule for social media makes good business sense The store opens in 20 minutes. Along with everything else on your must-do list, writing a social media update to start the day is just another task. One that’s easily pushed aside if you run out of time, right? Wrong? If there’s one […]
If you’re new to content creation online, these are the skills you’ll need to succeed in the online world Long before I became a digital brand marketer, I’d written for a wide range of newspapers and magazines, national and regional, even serving as senior editor for a national pregnancy magazine for a time. During an […]
Companies that have embraced content marketing have been awarded a strong, loud voice. It’s allowed them to reach directly into the hearts of their consumers, long before the buying process begins. I’ve had some clients see more than a 300% growth in website traffic in less than 3 months …
Want to succeed on Facebook? Avoid these mistakes If you’re a small business, chances are Facebook is the central hub of your social media marketing strategy. There’s no denying that other networks like Instagram, Pinterest and possibly Tik-Tok may have a place in your online marketing strategy, but for many businesses, Facebook’s massive demographic offers […]
In other words, building your content marketing plan, one update at a time Facebook, Tik-Tok, Instagram – where does your business need to be in 2021 to gain the attention of your customers and help grow your business? In the United States alone, there are more than 200 million active Facebook accounts, with nearly 40% […]
And why nailing this lynchpin of content marketing is so important There’s no denying that blogging is integral to the success of a smart content marketing strategy. Without a blog, search engine optimization (SEO) will be a challenge and you’ll struggle to find engaging, conversational content for your social media channels. As well, your site […]
What you need to know about building an effective content marketing strategy If facing down a global pandemic has taught us anything, it’s the power of innovative, courageous thinking. Especially for small businesses that have struggled to stay afloat while their doors are closed – or capacity is reduced. If you’re new to digital marketing […]
And the terrible, quiet, hopeful time between When we began sheltering in place, on that cold, snowy day in March, Spring was just around the corner and time moved fast. The virus moved faster, crossing borders, spilling into our communities, our workplaces and churches, our homes. As the virus gained momentum, we lost ours. Businesses […]
Copyright © 2024 Social North. Icons by Wefunction. Designed by 
Latest comments