Strategy Insights
20 January 2011
How’s that Facebook thing working for you? In 2007, convincing the C-level 2007 that social media was a workable strategy took more fast talking than sneaking in late after curfew. It was almost impossible to measure and it took time. A lot of time …
13 January 2011
There’s no denying social media humanizes brands and your online community can ramp up a company’s forward-facing image quickly. Arrive at your interview armed with print-outs of conversations on your blog, Facebook or Twitter …
4 January 2011
I’m often asked how I measure social media for business, which is a fair question. But it’s one I often answer with, “how did you measure the reach of that billboard you paid someone to put up at the local hockey arena?”
29 December 2010
I’ve decided to make the Sound of Music’s “Climb Every Mountain” SocialNorth’s theme song for 2011. Not that long ago, people shook their heads when we talked about Facebook (Twitter was beyond comprehension and blogging was something exhibitionists and wanna-be writers did) …
22 December 2010
Are you using Facebook for your business? What about LinkedIn, Twitter, Foursquare or YouTube? 2010 was the year brands joined social media sites en mass. Some strategized and dove into the conversation with a strategic plan to create buzz and conversation. Others just jumped in …
16 December 2010
Letting your intern manage your social media strategy is stupid – and dangerous. Learn how an intern can add to your social networking and teach you the medium …
11 December 2010
LinkedIn is a powerful social networking site to help you generate more leads and grow your business. Here are SocialNorth’s top 10 LinkedIn business marketing tips.
1 December 2010
Think of SEO as the very picky head chef of the Internet. Whether human visitors or bots, SEO dishes up the best of the best – it’s as much about the presentation of the meal as it is about the taste.
27 November 2010
Everyone’s telling you that you should be on Facebook, Twitter, FourSquare … the list is growing. But understanding how those tools can help your business can feel like a stratospheric leap if all you’re seeing is public navel-gazing.
17 November 2010
Social media more popular than porn? Brian Dunn, CEO of Best Buy, shares his social media tips for businesses. Learn more at SocialNorth.com…
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