Blog ~ Social North

TEDxWaterloo Women

Increasingly, we network by e-mail or through social media. It’s a godsend for shy people. We can listen to conversations and chime in on our own terms. But sometimes, like at the TEDxWaterloo Women event, our connecting is done face to face, handshake to handshake …

Is Instagram Worth Your Time?

Thankfully, photo sharing for businesses is as simple as being creative (on Instagram). Consumers want to be inspired, captured and even a little inside info shared could catch the eye of someone who needs the products or services you offer …

Top 5 Social Media Mistakes

The good news is most people understand the importance of social media and are using it to make the world a better place. The bad news is, we’re also making the same mistakes over and over and over – as individuals and as businesses. As social media becomes more mainstream and more powerful, the stakes to game it get stronger too …

The MommiesFirst Social Media Story

The MommiesFirst story is quite simple, an idea “born” out of a personal experience as a new mom. Trading my high heels for flats, business suits for nursing tanks, and fashion magazines for “What to Expect When You’re Expecting”. I was SCARED, OVERWHELMED, and CONFUSED – and from that came the creation of MommiesFirst …

Dana’s High Point Furniture Market

Recently I had the privilege of attending the High Point Furniture Market. Beautiful displays of furniture, home decor, accessories, rugs and so much more. People spend all year traveling the world, researching ideas, bold colors – and they find inspiration in the oddest places …

Shoe Spotting at High Point Furniture Market

I love trade shows. I love the online chatter about all the shiny, pretty things. I adore the anticipation of seeing old friends and making new ones. And there’s one thing I crave that trade shows always over-deliver – satiating my fashion lust. Shoe spotters, unite! Embrace your fashion-forward self and jack your own style!

Bootstrapping Your Brand at High Point Market

This Sunday at the High Point Furniture Market, I have the incredible honor of interviewing two tireless and quite frankly, brilliant entrepreneurs: Kathy Ireland and Angelo Surmelis. Both Kathy and Angelo lay claim to an impressive list of successes …

“How To” Blogging Basics

Blogs are chameleons. Companies use them to communicate and interact with clients, stakeholders and even suppliers. Newspapers and magazines use them to offer an alternate view of the news. Individuals use them to help create their personal brand online …

Market Your Business Using Social Media

Opening the doors and turning on the open sign doesn’t ensure a stampede. Communicate with your consumers. Let them know about your product or services, what you’re doing and how to find you online and off …

Young Drivers, Social North & Life Lessons

Ever notice that life really is like a highway? Especially when you have teenagers and they want to learn how to drive? It’s all about the speed, there’s very little time to react and your nerves are shot before you get out of the driveway…

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