I’m often asked how I measure social media for business, which is a fair question. But it’s one I often answer with, “how did you measure the reach of that billboard you paid someone to put up at the local hockey arena?”
I’ve decided to make the Sound of Music’s “Climb Every Mountain” SocialNorth’s theme song for 2011. Not that long ago, people shook their heads when we talked about Facebook (Twitter was beyond comprehension and blogging was something exhibitionists and wanna-be writers did) …
Are you using Facebook for your business? What about LinkedIn, Twitter, Foursquare or YouTube? 2010 was the year brands joined social media sites en mass. Some strategized and dove into the conversation with a strategic plan to create buzz and conversation. Others just jumped in …
Letting your intern manage your social media strategy is stupid – and dangerous. Learn how an intern can add to your social networking and teach you the medium …
LinkedIn is a powerful social networking site to help you generate more leads and grow your business. Here are SocialNorth’s top 10 LinkedIn business marketing tips.
The story behind the stories GoGirlfriend was born out of a desire to connect and share with women searching for travel information online. By furnishing honest reviews and personal stories, it incorporated user generated content and early social media adapters before the site even launched. Coupled with expert tips and slice of life features, GoGirlfriend […]
SocialNorth ~ News & Hype When your business is buzz-building, the more people you can get into the conversation, the better. Julia and Dana like to get folks talking – especially to publications that understand the power of the social media connection. Look who’s talking about us now! GoGirlfriend Canadian women among the most prolific travelers […]
Communities need nurturing, not managing. In this case study, online communities are supported by bloggers who tested products and then shared their experiences with the world. With more than 50 bloggers in its community, the word of mouth spread like a grassfire.
With a clear understanding that the best marketing messages are entertainment launching a Facebook campaign should be about fun first. Supporting it with advertising is second.
In late 2009, a retailer from Winnipeg approached this manufacturer about sending pillows to soldiers serving in Afghanistan in honor of a former employee who had recently died while serving there. He wanted to send 7,500 pillows (and a postcard with each one) to Canadian soldiers …
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