And why nailing this lynchpin of content marketing is so important There’s no denying that blogging is integral to the success of a smart content marketing strategy. Without a blog, search engine optimization (SEO) will be a challenge and you’ll struggle to find engaging, conversational content for your social media channels. As well, your site […]
Finding hope in the surprising, most obvious of places… We pulled up to the gate entrance at the airport in Toronto and I took a deep breath, willing my heart to slow itself, behave already. It’s not like I’ve never flown by myself before, traveled alone for long periods of time. But COVID changed our […]
For me, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (commonly known as content marketing) is within reach. If only we’re willing to believe that using a smart keyword strategy …
Social media gives brands and consumers an opportunity to separate yourself from your competitors with your own style and personality. What draws us to other people can also draw us to companies, allowing us to connect emotionally rather than with just our credit cards …
And the terrible, quiet, hopeful time between When we began sheltering in place, on that cold, snowy day in March, Spring was just around the corner and time moved fast. The virus moved faster, crossing borders, spilling into our communities, our workplaces and churches, our homes. As the virus gained momentum, we lost ours. Businesses […]
Or: How fixing wells became my path to understanding… A few years ago, my husband, brother and I traveled to Nicaragua together on a mission trip (along with a dozen volunteers) to help repair wells in rural communities. But I still stumble when people ask me if we were successful. As I struggle to give […]
Staying connected with customers when your place of business is closed The Coronavirus has changed how we live our lives in ways too numerous to mention – both personally and professionally. If your place of business is closed due to local COVID-19 regulations – and you were selling online before the crisis – hopefully it’s […]
How is your business managing its digital brand messaging during the crisis? There are a million different ways a crisis could impact your store or your business’ reputation, operations or employees. From unhappy customers to product defects to employees doing or saying things they shouldn’t – and now the Coronavirus Pandemic. While the fundamentals of […]
Why “what’s next?” has always been such an interesting question My fingers hovered over the keyboard, frozen, as if the muscle memory of what key to hit next had suddenly dissipated. It was 2006 and my job as senior editor of a national pregnancy magazine was well and truly over and whether or not I […]
When I first jumped onto Twitter in 2007, I expected an experience similar to the bulletin boards and forums I used when I was an editor for ePregnancy. They were my sources for the answers, quotes and trends I needed to develop excellent content. As 2008 turned into the year that almost crashed our economy, every resource became precious …
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