Networking Lessons at High Point Market
Being online is my business but the networks I use are just tools to help me connect with people. A conversation that takes place in 140 characters or less will never replace a face-to-face conversation.
Tag Archives: Tactics
SEO Copywriting & Blogging Best Practices
Get your blog on with these tips & tricks Confession: I’m a word junkie. The choice of one word over another can change our perception of issues, products and other people. As a former journalist and communications director and now professional blogger and social media strategist, words – and how I use them – are […]
2012 Bedding Forecast from Furniture Today
At the annual Winter Las Vegas Marketplace (#LVMkt – twitter), SocialNorth was present as Furniture Today released their 2012 Consensus Bedding Forecast. Using data from their polling of 30 vendors and CEO’s, ISPA (International Sleep Products Association) forecasts and balancing with economic conditions, Furniture Today delivered their take
Building Your Site’s Popularity & Relevance
You’ve invested money, resources and creativity into building your great idea of a site, yet no one’s coming. You need to be found. The concept of FINDABILITY needs a strategy as part of your company’s SEO (Search Engine Optimization) program …
Social Media Coaching & Consulting
Ready to dip your toes into the waters of social media but don’t want to hand over your brand to a consultant or agency to do it for you? I can help you get what you want out of social media by teaching you to do it yourself …
Twitter Blocking ~ Smart or Drama Queen Move?
Friends & Frenemies on social media Like a family vacation to the zoo, Twitter should be exciting and educational. But not too exciting. You can do without your toddler feeding the lions his leftover donut just like you can do without the high school drama that sometimes comes with social media. It’s called social media […]
Roger Ebert ~ Twitter Rockstar or Just Plain Smart?
Roger Ebert may have lost his speaking voice but instead of giving up, he harnessed the tools of blogging and twitter to be his new voice in continuing to spread his movie perspectives.
Dewey Decimal for Keywords
Like the Dewey Decimal System organized countless books on every topic imaginable for the world’s libraries, keywords are an organizational means to serve up SERP’s (Search Engine Results) in modern fashion – research a term and explore the results …
Simple Social Media Marketing
A new way to transform customers into fans Today, consumers can know as much about your products as your sales staff before they step foot inside your store. Business survival depends on creative and inexpensive initiatives that allow you to leapfrog past the competition and grab the spotlight. Do you know how to break through […]
Social Media Conferences – What’s the ROI?
Trust me, it’s more than the swag… With each conference I attend, I try to clearly define the take-away (even if only in my own mind) to help me decide if it will be on my agenda next month or next year. After falling off a subway car and spilling an expensive bottle of olive oil (swag) on […]
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