We’re honored to welcome Greg Lehman, AKA @Spike_Mobile to SocialNorth as the next in our series of Twitter True Stories. Greg is the marketing brains behind Spike|Mobile and one smart guy. We met at Canada’s first 140 Conference in Waterloo and I’ve watched his star rising …
We’re honored to welcome Sarah Robinson, AKA @SarahRobinson to SocialNorth as part of our Twitter True Stories series. Sarah is an author, speaker and consultant. She wrote Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities and is a Forbes & Dun & Bradstreet top entrepreneurship tweeter …
If you’re a community manager or CEO, map your crisis path out before your begin your social media journey. Now. Before something happens. Remember, not every crisis is truly a crisis. Most of the time, there are a million opportunities to fix the problem before it hits the airwaves.
We’re honored to welcome Trey Whitehead, publisher of Home Furnishings Business Magazine to SocialNorth as part of our feature profile series on business’ change-makers. HFB publishes content relevant to home retail professionals …
Through Twitter, I developed a new network of courageous, risk-taking, supportive business owners who openly shared their stories online. Many of them were people just like me, who had felt the same way I did, and had found a new “lease on life” by starting their own business …
Putting a business on social media is serious business. It costs money to train staff, allocate time to do it and measure what you’re doing. Just like buying a TV or radio ad, if you’re going to invest that much energy into it, you need it to work …
IronKids and Adult Essentials Gummy Vitamins are the brainchild of my super-smart business-minded husband. The integration of our business and online presence as the family behind the brand started on twitter and spilled over into our real life. …
I’m a big fan of all that’s good with social media. It allows for collaboration, which we all know leads to innovation. But we’ve all seen the dark side of social media too. When negativity catches hold …
How do you nurture relationships in business and in life? Social media’s is about investing in relationships. With the right tools on the right networks and the right resources, your business can enjoy a digital barn raising that helps build your business today and sustain it into the future.
Almost all social media sites use paid advertising messages as part of their revenue model. Individual bloggers, myself included, work with brands to promote products or services through those social media channels. Sometimes the nature of those messages is unclear, but that’s about to change with a renewed interest by the FTC …
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