My goals for my year as president revolved around connection. Celebrating our 15th anniversary this year, we needed a refreshed approach to connecting to each other, our sponsors and supporters. And we needed those connections to be face to face and digital – strong, sustainable pipelines across all channels.
Would you give up your smart phone for a day? A week? Would you trade it for a smart phone built on an unknown (to you) operating system? For many, the answer’s a simple NO.
Microsoft Canada challenged a group of bloggers (myself included) to give up our phones in exchange for the Nokia Lumina 920, a Windows 8 phone …
Increasingly, we network by e-mail or through social media. It’s a godsend for shy people. We can listen to conversations and chime in on our own terms. But sometimes, like at the TEDxWaterloo Women event, our connecting is done face to face, handshake to handshake …
The MommiesFirst story is quite simple, an idea “born” out of a personal experience as a new mom. Trading my high heels for flats, business suits for nursing tanks, and fashion magazines for “What to Expect When You’re Expecting”. I was SCARED, OVERWHELMED, and CONFUSED – and from that came the creation of MommiesFirst …
Recently I had the privilege of attending the High Point Furniture Market. Beautiful displays of furniture, home decor, accessories, rugs and so much more. People spend all year traveling the world, researching ideas, bold colors – and they find inspiration in the oddest places …
Opening the doors and turning on the open sign doesn’t ensure a stampede. Communicate with your consumers. Let them know about your product or services, what you’re doing and how to find you online and off …
Seems like just yesterday people were saying a word that made you raise an eyebrow – Twitter. Now there’s Pinterest. Maybe you’re already dabbling to see how it can help you grow your business online …
You love a product so much that you’d drive across town just to be lucky enough to buy it, hold it in your hands. As you’re paying for your purchase, you find it on Twitter – you whip out your smart phone and follow and chat and share your brand love with the Twitterverse …
As SocialNorth approaches its second birthday, I’m excited to announce that we’re growing again with the addition of a social media community manager. Dana has the DNA for social media and I was thrilled when she agreed to join the SocialNorth team. I hope you’ll agree, she’s the kind of person I want watching over and growing my brand online.
Dana joins SocialNorth from MicroD, a website development company focused on the home and furnishings industry. Dana is also the vice president of social media for WithIt, where she serves with Julia, developing content and creating visibility for the not-for-profit women’s leadership organization …
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