Tag Archives: Social Media Strategy

Twitter True Story ~ The Convergence of Personal & Professional

I’ve been on Twitter since 2006 and, while I admit that I hadn’t a clue what it was, how I would benefit or how I would give back to my community, I realized it was a necessity for my business growth. I’ve since developed a far greater understanding of the benefits of social media, personally and professionally. Social media has changed …

the fan hog

What Does Your Social Media Say About You?

As your community grows and the world gets to know you better, conversations, relationships and sales all start to blossom. But are these people your friends? Maybe your followers? Your fans?

Greg having fun

Twitter True Story ~ How Social Media Changed Me

We’re honored to welcome Greg Lehman, AKA @Spike_Mobile to SocialNorth as the next in our series of Twitter True Stories. Greg is the marketing brains behind Spike|Mobile and one smart guy. We met at Canada’s first 140 Conference in Waterloo and I’ve watched his star rising …

Coffe is my connector

Twitter True Story ~ Building a Fiercely Loyal Community

We’re honored to welcome Sarah Robinson, AKA @SarahRobinson to SocialNorth as part of our Twitter True Stories series. Sarah is an author, speaker and consultant. She wrote Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities and is a Forbes & Dun & Bradstreet top entrepreneurship tweeter …

Scott Bedbury

Are You Respecting the Spandex Rule of Branding?

Just because you can, doesn’t mean you should… This past spring, I shared the stage with Scott Bedbury at the Furniture Today Annual Bedding Conference in Arizona. One of the perks of speaking at conferences is hearing other experts share their wisdom with the world. A keynote speaker important enough to have his own Wikipedia […]

can sinners be redeemed?

Social Media Crisis Management

If you’re a community manager or CEO, map your crisis path out before your begin your social media journey. Now. Before something happens. Remember, not every crisis is truly a crisis. Most of the time, there are a million opportunities to fix the problem before it hits the airwaves.

Pam's Twitter tips

Twitter True Story ~ Social Media & Entrepreneurialism

Through Twitter, I developed a new network of courageous, risk-taking, supportive business owners who openly shared their stories online. Many of them were people just like me, who had felt the same way I did, and had found a new “lease on life” by starting their own business …

be awesome

10 Ways to be Awesome on Social Media

Putting a business on social media is serious business. It costs money to train staff, allocate time to do it and measure what you’re doing. Just like buying a TV or radio ad, if you’re going to invest that much energy into it, you need it to work …

Twitter True Story – Business Success, Strong Marriage & Happy Family

IronKids and Adult Essentials Gummy Vitamins are the brainchild of my super-smart business-minded husband. The integration of our business and online presence as the family behind the brand started on twitter and spilled over into our real life. …

digital barn-raising to build community

An Old Fashioned Barn Raising – Online

How do you nurture relationships in business and in life? Social media’s is about investing in relationships. With the right tools on the right networks and the right resources, your business can enjoy a digital barn raising that helps build your business today and sustain it into the future.

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