Ready to dip your toes into the waters of social media but don’t want to hand over your brand to a consultant or agency to do it for you? I can help you get what you want out of social media by teaching you to do it yourself …
Like the Dewey Decimal System organized countless books on every topic imaginable for the world’s libraries, keywords are an organizational means to serve up SERP’s (Search Engine Results) in modern fashion – research a term and explore the results …
Are social media conversations important for search? The new anthem of CEO’s has been officially named “What’s the ROI of Social Media, Baby?” For some “social media strategists” the very thought of measuring social media efforts sends nerves-a-twitching before the chorus begins. After all, how can you measure a relationship? Can you truly put a […]
On February 24, Google did a little housecleaning in the produce aisle. In an effort to do a better job serving up what people actually want, they released a new algorithm (affectionately called “Panda” by in-house developers). The effects were immediate …
Think of SEO as the very picky head chef of the Internet. Whether human visitors or bots, SEO dishes up the best of the best – it’s as much about the presentation of the meal as it is about the taste.
Communities need nurturing, not managing. In this case study, online communities are supported by bloggers who tested products and then shared their experiences with the world. With more than 50 bloggers in its community, the word of mouth spread like a grassfire.
With a clear understanding that the best marketing messages are entertainment launching a Facebook campaign should be about fun first. Supporting it with advertising is second.
In late 2009, a retailer from Winnipeg approached this manufacturer about sending pillows to soldiers serving in Afghanistan in honor of a former employee who had recently died while serving there. He wanted to send 7,500 pillows (and a postcard with each one) to Canadian soldiers …
This manufacturer hosts busy communities on Facebook, Twitter and LinkedIN using social media best practices and proven SEO. Learn how this company optimizes social networking…
GoGirlfriend Case Study #3 examines Amazon Kindle vs the Sony eReader as a product review article and how a customers research patterns affect article traffic results.
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