All writers and bloggers have experienced writer’s block at one point or another. If you’re blogging for business, it can be stressful to have a deadline looming and inspiration coming from nowhere. Blogging for business can be tricky because while the content is focused on the brand, the personal, intimate voice of the blogger is what makes it sharable …
How do you transform your social media networks into a powerful, sustainable community? You take them offline, face-to-face, every chance you get. I connect with people online for the same reason I join networking groups – because we share similar interests or we have a similar focus in business.
What separates the good from the great communicators is the ability AND willingness to rework their writing over and over again until it glistens like a polished gem ~ to see it as adding a final sheen to their work. Writing a blog post (or a column or a book) is all about communicating …
Where in the world is Julia? Las Vegas Furniture Market ~ January 20th, 3:30 pm, Building C-174 Ten years ago when you had something newsworthy to share, you found a PR agency that harvested product or service reviews from journalists and editors. It was almost always a one-way ticket to media attention, which lead to […]
When it comes to writing about (and endorsing) products, the line bloggers walk can be as treacherous as walking across Niagara Falls on a tightrope. Balance is important but determination, faith and focus on the end game also contribute to whether you’ll drop in the drink or make it to the other side safely …
My goals for my year as president revolved around connection. Celebrating our 15th anniversary this year, we needed a refreshed approach to connecting to each other, our sponsors and supporters. And we needed those connections to be face to face and digital – strong, sustainable pipelines across all channels.
Would you give up your smart phone for a day? A week? Would you trade it for a smart phone built on an unknown (to you) operating system? For many, the answer’s a simple NO.
Microsoft Canada challenged a group of bloggers (myself included) to give up our phones in exchange for the Nokia Lumina 920, a Windows 8 phone …
Increasingly, we network by e-mail or through social media. It’s a godsend for shy people. We can listen to conversations and chime in on our own terms. But sometimes, like at the TEDxWaterloo Women event, our connecting is done face to face, handshake to handshake …
Thankfully, photo sharing for businesses is as simple as being creative (on Instagram). Consumers want to be inspired, captured and even a little inside info shared could catch the eye of someone who needs the products or services you offer …
The good news is most people understand the importance of social media and are using it to make the world a better place. The bad news is, we’re also making the same mistakes over and over and over – as individuals and as businesses. As social media becomes more mainstream and more powerful, the stakes to game it get stronger too …
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