Almost all social media sites use paid advertising messages as part of their revenue model. Individual bloggers, myself included, work with brands to promote products or services through those social media channels. Sometimes the nature of those messages is unclear, but that’s about to change with a renewed interest by the FTC …
We’re honored to welcome Craig Silva, AKA @BigDaddyKreativ and @FordCraigSilva, to SocialNorth. Craig is the Senior Community Manager for Ford Canada and a personal friend of mine. We met two years ago and following his journey has been inspiring – to say the least.
How do you transform your social media networks into a powerful, sustainable community? You take them offline, face-to-face, every chance you get. I connect with people online for the same reason I join networking groups – because we share similar interests or we have a similar focus in business.
My goals for my year as president revolved around connection. Celebrating our 15th anniversary this year, we needed a refreshed approach to connecting to each other, our sponsors and supporters. And we needed those connections to be face to face and digital – strong, sustainable pipelines across all channels.
Would you give up your smart phone for a day? A week? Would you trade it for a smart phone built on an unknown (to you) operating system? For many, the answer’s a simple NO.
Microsoft Canada challenged a group of bloggers (myself included) to give up our phones in exchange for the Nokia Lumina 920, a Windows 8 phone …
Increasingly, we network by e-mail or through social media. It’s a godsend for shy people. We can listen to conversations and chime in on our own terms. But sometimes, like at the TEDxWaterloo Women event, our connecting is done face to face, handshake to handshake …
The good news is most people understand the importance of social media and are using it to make the world a better place. The bad news is, we’re also making the same mistakes over and over and over – as individuals and as businesses. As social media becomes more mainstream and more powerful, the stakes to game it get stronger too …
Recently I had the privilege of attending the High Point Furniture Market. Beautiful displays of furniture, home decor, accessories, rugs and so much more. People spend all year traveling the world, researching ideas, bold colors – and they find inspiration in the oddest places …
I love trade shows. I love the online chatter about all the shiny, pretty things. I adore the anticipation of seeing old friends and making new ones. And there’s one thing I crave that trade shows always over-deliver – satiating my fashion lust. Shoe spotters, unite! Embrace your fashion-forward self and jack your own style!
This Sunday at the High Point Furniture Market, I have the incredible honor of interviewing two tireless and quite frankly, brilliant entrepreneurs: Kathy Ireland and Angelo Surmelis. Both Kathy and Angelo lay claim to an impressive list of successes …
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