Are social media conversations important for search? The new anthem of CEO’s has been officially named “What’s the ROI of Social Media, Baby?” For some “social media strategists” the very thought of measuring social media efforts sends nerves-a-twitching before the chorus begins. After all, how can you measure a relationship? Can you truly put a […]
Trust me, it’s more than the swag… With each conference I attend, I try to clearly define the take-away (even if only in my own mind) to help me decide if it will be on my agenda next month or next year. After falling off a subway car and spilling an expensive bottle of olive oil (swag) on […]
I try to live a good life, free from temptation and sin…well mostly. I try to do what’s right online too and to help my clients do the same. But that’s tricky some days. There’s got to be a short-cut to get some of this social collateral we’re all working so hard for, right?
After the catastrophic economic crash of 2009, the government stepped in to help car companies rebuild themselves. But while many manufacturers watched their businesses die and their employees left jobless and many homeless, Waterloo Region (in Ontario, Canada) created a network to support struggling manufacturers and help them remain competitive in the new global landscape – the Manufacturing Innovation Network (MIN).
Which would you rather do? Interrupt people during dinner or share a glass of wine with friends? In my past life working for a manufacturer, some of the managers swore cold calling was their most effective way to reach potential customers – until …
Annie and I met by chance a few months ago at a Social Media Breakfast while sitting at the same table. When we realized we were tweeting each other from across the table, we put down the phones and started chatting. She’s newly graduated from Wilfrid Laurier University …
When I joined Natura as their Communications Director in 2009, social media was still a pie in the sky idea for the furniture industry. Companies (and people like me) that engaged were seen as foolish or visionaries – sometimes both …
Do you take this Twitter account until death…? If you’re tweeting for business, do you use your picture, the company logo or a combination of both? In 2000, community moderation meant being the brand behind the curtain – much like the Wizard of Oz. Communication was functional and when employees moved on, another stepped in […]
I remember the early days of Facebook (for me that was 2006). Back then, nurturing friendship was more important than numbers. And it wasn’t about brands or branding – the almighty “Like” button hadn’t even been dreamed of yet …
The best blogging advice I received (way back in 2006) was to blog like someone was actually going read my stuff. I was transitioning from the world of print where some of my stories were read by hundreds of thousands of people. Women’s Health, The Boston Globe, Chicken Soup for the Soul ring a bell? Now I was writing for….my coworkers, my husband and my mom …
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