Staying connected with customers when your place of business is closed The Coronavirus has changed how we live our lives in ways too numerous to mention – both personally and professionally. If your place of business is closed due to local COVID-19 regulations – and you were selling online before the crisis – hopefully it’s […]
Or, more simply, content-based marketing for business – why it still works, even during a crisis From self-isolation to social distancing to wearing masks to a mounting death toll worldwide, the Coronavirus crisis has brought devastating change to our lives. As the world economy slows, budgets tighten and we face more and more layoffs, marketers […]
Finding meaning – and maybe hope – by simply writing… In the past few weeks, my social feeds have started to resemble the internet choirs popping up. The same song being sung and recorded on cell phones around the world, synced up yet slightly offbeat from one another. Surprisingly lovely. In our Facebook and Insta […]
In this case, the journey and the destination are the same thing… I first encountered a labyrinth while on a business trip to Arizona. I stood at the entrance intrigued, but unsettled and, yes, more than a little unsure about the point of it all. With young children at home, my career in flux and […]
Honoring the relationship between creativity, solitude and connection I’ve written all my life but if you asked me if I enjoy writing, the answer is complicated. For me, the act of writing is most often a painful recap of my intellectual limitations, a stark reality that I’m not as creative (or smart or pithy) as […]
A tale of a social media refugee hungry for connection… I joined Twitter in early 2007. As HungryGirl. I must have been on a diet or feeling deprived in some way when I chose that name. Seriously. Within a few months of intrepid tweeting, I dropped the handle, worried it wasn’t professional enough, a little […]
When I first jumped onto Twitter in 2007, I expected an experience similar to the bulletin boards and forums I used when I was an editor for ePregnancy. They were my sources for the answers, quotes and trends I needed to develop excellent content. As 2008 turned into the year that almost crashed our economy, every resource became precious …
We’re honored to welcome Heather Vieira, vintage and antique storyteller – the Antique Diva …
When I launched SocialNorth in 2010, I’d earned my street cred in SEO and social media during my time at Natura. In the past 3 years, I’ve served as a social media strategist, SEO strategist, community manager, blogger, PR representative and am now ready to deep dive into a brand I love …
We’re honored to welcome Lisa Ferguson, interior designer, collaborator and mentor.
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