Archive for July, 2021

7 Ways to Strengthen Weak Copywriting

7 Ways to Strengthen Weak Copywriting

Or why your shitty first drafts should never be published – and how you can clean them up In 1994, Anne Lamott’s Bird by Bird changed the way many writers looked at their first drafts. If we thought we were alone in our crappy never-to-be-seen first drafts, she cured us of that fantasy. She told […]

Facebook versus Google Advertising

Facebook versus Google Advertising

Which ad platform will deliver the best results for your business? When social media was in its fledgling days – a growing force but still young and wild – getting found online was more about ingenuity than marketing. Social media experts popped out of nowhere, experts only by their ability entice followers on their chosen […]

How to Get More People to Read Your Content

How to Get More People to Read Your Business Blog Content

Simple styling fixes to make your blog content more readable and sharable You’ve spent hours crafting what you think is the perfect blog post for your business. It’s well written, speaks directly to your customer and offers clear, honest advice. You take a deep breath, hit publish and then… Nothing. No one likes it on […]


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