And why a content schedule for social media makes good business sense The store opens in 20 minutes. Along with everything else on your must-do list, writing a social media update to start the day is just another task. One that’s easily pushed aside if you run out of time, right? Wrong? If there’s one […]
If you’re new to content creation online, these are the skills you’ll need to succeed in the online world Long before I became a digital brand marketer, I’d written for a wide range of newspapers and magazines, national and regional, even serving as senior editor for a national pregnancy magazine for a time. During an […]
Companies that have embraced content marketing have been awarded a strong, loud voice. It’s allowed them to reach directly into the hearts of their consumers, long before the buying process begins. I’ve had some clients see more than a 300% growth in website traffic in less than 3 months …
Actionable strategies to ensure a consistent brand message on social media What is a brand? Simply put, it’s the unique features you choose to define your business that differentiate you from your competitors. It’s your business name and logo and maybe a tagline – but so much more too – especially in the new world […]
Want to succeed on Facebook? Avoid these mistakes If you’re a small business, chances are Facebook is the central hub of your social media marketing strategy. There’s no denying that other networks like Instagram, Pinterest and possibly Tik-Tok may have a place in your online marketing strategy, but for many businesses, Facebook’s massive demographic offers […]
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