Manufacturing Creativity to Get Past Writer’s Block
Writer’s block is the white-knuckle nightmare of writers everywhere. The problem is not the getting stuck but how debilitating it is. The more you stress, the more you’re stuck …
Archive for 'Core Business'
Twitter True Story ~ The Convergence of Personal & Professional
I’ve been on Twitter since 2006 and, while I admit that I hadn’t a clue what it was, how I would benefit or how I would give back to my community, I realized it was a necessity for my business growth. I’ve since developed a far greater understanding of the benefits of social media, personally and professionally. Social media has changed …
What Does Your Social Media Say About You?
As your community grows and the world gets to know you better, conversations, relationships and sales all start to blossom. But are these people your friends? Maybe your followers? Your fans?
Twitter True Story ~ How I Found My Voice
I learned that it’s never too late to find your passion. I found out that uniqueness isn’t a bad thing, and that I don’t have to fit into someone else’s mold or pretend to be something I’m not. I realized that until I found my worth, nobody else would see it …
Twitter True Story ~ How Social Media Changed Me
We’re honored to welcome Greg Lehman, AKA @Spike_Mobile to SocialNorth as the next in our series of Twitter True Stories. Greg is the marketing brains behind Spike|Mobile and one smart guy. We met at Canada’s first 140 Conference in Waterloo and I’ve watched his star rising …
Twitter True Story ~ Building a Fiercely Loyal Community
We’re honored to welcome Sarah Robinson, AKA @SarahRobinson to SocialNorth as part of our Twitter True Stories series. Sarah is an author, speaker and consultant. She wrote Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities and is a Forbes & Dun & Bradstreet top entrepreneurship tweeter …
Interview with Robert Petril, Designer Extraordinaire
We’re honored to welcome designer extraordinaire Robert Petril, 30 year furniture industry veteran to SocialNorth. He’s lived, worked and designed around the world – and continues to pursue his never ending quest for amazing inspirations …
Are You Respecting the Spandex Rule of Branding?
Just because you can, doesn’t mean you should… This past spring, I shared the stage with Scott Bedbury at the Furniture Today Annual Bedding Conference in Arizona. One of the perks of speaking at conferences is hearing other experts share their wisdom with the world. A keynote speaker important enough to have his own Wikipedia […]
Social Media Crisis Management
If you’re a community manager or CEO, map your crisis path out before your begin your social media journey. Now. Before something happens. Remember, not every crisis is truly a crisis. Most of the time, there are a million opportunities to fix the problem before it hits the airwaves.
The Art of Marketing Conference, Toronto
Networking and skill-building are my most essential tasks – every single day – because in my industry, stagnating is moving backward. Enter the almighty conference, still one of my favorite ways to learn, grow and meet other entrepreneurs …
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