Through Twitter, I developed a new network of courageous, risk-taking, supportive business owners who openly shared their stories online. Many of them were people just like me, who had felt the same way I did, and had found a new “lease on life” by starting their own business …
Putting a business on social media is serious business. It costs money to train staff, allocate time to do it and measure what you’re doing. Just like buying a TV or radio ad, if you’re going to invest that much energy into it, you need it to work …
IronKids and Adult Essentials Gummy Vitamins are the brainchild of my super-smart business-minded husband. The integration of our business and online presence as the family behind the brand started on twitter and spilled over into our real life. …
As a small business owner, conferences give me an opportunity to be part of a team – they’re my water cooler, board meeting and off-site team building event. If I’m lucky, the conference organizers will have a stellar line-up of speakers to stretch my horizons even further …
How do you nurture relationships in business and in life? Social media’s is about investing in relationships. With the right tools on the right networks and the right resources, your business can enjoy a digital barn raising that helps build your business today and sustain it into the future.
Almost all social media sites use paid advertising messages as part of their revenue model. Individual bloggers, myself included, work with brands to promote products or services through those social media channels. Sometimes the nature of those messages is unclear, but that’s about to change with a renewed interest by the FTC …
We’re honored to welcome Craig Silva, AKA @BigDaddyKreativ and @FordCraigSilva, to SocialNorth. Craig is the Senior Community Manager for Ford Canada and a personal friend of mine. We met two years ago and following his journey has been inspiring – to say the least.
How do you transform your social media networks into a powerful, sustainable community? You take them offline, face-to-face, every chance you get. I connect with people online for the same reason I join networking groups – because we share similar interests or we have a similar focus in business.
During the Holiday Swap Challenge, my daughter (Grace) and I took weekly turns using the phone. As a blogger and social media user herself, I wanted to see if she’d exercise different features. Turns out that although my daughter connects to those around her differently (and incessantly) …
My goals for my year as president revolved around connection. Celebrating our 15th anniversary this year, we needed a refreshed approach to connecting to each other, our sponsors and supporters. And we needed those connections to be face to face and digital – strong, sustainable pipelines across all channels.
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