What you need to know about building an effective content marketing strategy If facing down a global pandemic has taught us anything, it’s the power of innovative, courageous thinking. Especially for small businesses that have struggled to stay afloat while their doors are closed – or capacity is reduced. If you’re new to digital marketing […]
Social media gives brands and consumers an opportunity to separate yourself from your competitors with your own style and personality. What draws us to other people can also draw us to companies, allowing us to connect emotionally rather than with just our credit cards …
If you build it, they will come – if you do it right… Remember CB radios from the 70’s? Breaker, breaker little buddy, that’s a 10/4. There we were, sending out information, calling it back to us, controlling the flow of information to suit our needs. All with a little help from our friends. Today’s […]
How is your business managing its digital brand messaging during the crisis? There are a million different ways a crisis could impact your store or your business’ reputation, operations or employees. From unhappy customers to product defects to employees doing or saying things they shouldn’t – and now the Coronavirus Pandemic. While the fundamentals of […]
When I first jumped onto Twitter in 2007, I expected an experience similar to the bulletin boards and forums I used when I was an editor for ePregnancy. They were my sources for the answers, quotes and trends I needed to develop excellent content. As 2008 turned into the year that almost crashed our economy, every resource became precious …
We’re honored to welcome Heather Vieira, vintage and antique storyteller – the Antique Diva …
When I launched SocialNorth in 2010, I’d earned my street cred in SEO and social media during my time at Natura. In the past 3 years, I’ve served as a social media strategist, SEO strategist, community manager, blogger, PR representative and am now ready to deep dive into a brand I love …
We’re honored to welcome Lisa Ferguson, interior designer, collaborator and mentor.
Whether we’re talking about cyber bullying between individuals, lynch mobs that descend on brands or childhood and teenage bullying, it’s all pretty horrible. Thankfully, we’re pretty smart and working together gets us closer to the solution.
There’s nothing I’d love more than to sit beside smart, sassy women (and some amazingly supportive men) for the Art of Leadership for Women. Like other “Art Of” Conferences I’ve attended, the lineup of speakers is astounding. While the headliners intrigue me because of all they’ve done in their lives, I’m excited to attend for the chance to hear their stories in their own words …
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